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Marketing Research: Planning, Proce..., Fourali, Chahid
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A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
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eBay item number:144797162246
Item specifics
- Condition
- Title
- Marketing Research: Planning, Process, Practice
- Book Title
- Marketing Research: Planning, Process, Practice
- ISBN
- 1446294366
- EAN
- 9781446294369
- Binding
- Paperback / softback
- Date of Publication
- 2017-12-13
- Release Title
- Marketing Research: Planning, Process, Practice
- Artist
- Fourali, Chahid
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2017
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing Research: Planning, Process, Practice
- Item Height
- 246 mm
- Publisher
- SAGE Publications LTD
- Subject
- Marketing
- Item Weight
- 940 g
- Item Width
- 189 mm
- Number of Pages
- 432 Pages
About this product
Product Information
Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research. To aid students in their research project, each chapter features a collection of learning features, such as: Case studies and international real-world examples Ethics boxes - Highlighting ethical implications in research projects Advanced boxes - Signaling more challenging topics students can return to after they have mastered the basics Activity boxes - Encouraging students to understand how what they have learned applies to their own experiences The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections. Suitable reading for students who are undertaking a marketing research project.
Product Identifiers
Publisher
SAGE Publications LTD
ISBN-13
9781446294369
eBay Product ID (ePID)
239207021
Product Key Features
Number of Pages
432 Pages
Publication Name
Marketing Research: Planning, Process, Practice
Language
English
Subject
Marketing
Publication Year
2017
Type
Textbook
Format
Paperback
Dimensions
Item Height
246 mm
Item Weight
940 g
Item Width
189 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
CRN: 06437594
About this seller
World of Books Ltd
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Seller Feedback (13,761,663)
- u***t (2233)- Feedback left by buyer.Past monthVerified purchaseA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.
- h***i (37)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller kindly got in touch to say the book I ordered did not meet the quality advertised due to being found to be in a poor condition at the packing stage. Unfortuntely no replacement was available and would I like to pick a book of equivalent value from the marketplace - which I did. That book arrived safely and was in the condition advertised. I have used this seller many times before and I am grateful for their quality control decission, rather than send me a damaged book. Will use again.
- a***m (182)- Feedback left by buyer.Past monthVerified purchaseAmazing seller! Very fast shipping 2 days, with tracking number, item in great condition-as described, well made package for protection, nice communication-friendly people-quick response, very good price for item and shipping, Thanks a lot!
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Seller Feedback (13,761,663)
- u***t (2233)- Feedback left by buyer.Past monthVerified purchaseA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.
- h***i (37)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller kindly got in touch to say the book I ordered did not meet the quality advertised due to being found to be in a poor condition at the packing stage. Unfortuntely no replacement was available and would I like to pick a book of equivalent value from the marketplace - which I did. That book arrived safely and was in the condition advertised. I have used this seller many times before and I am grateful for their quality control decission, rather than send me a damaged book. Will use again.
- a***m (182)- Feedback left by buyer.Past monthVerified purchaseAmazing seller! Very fast shipping 2 days, with tracking number, item in great condition-as described, well made package for protection, nice communication-friendly people-quick response, very good price for item and shipping, Thanks a lot!