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Advertising Language: A Pragmatic App..., Tanaka, Keiko
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Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
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eBay item number:144836676754
Item specifics
- Condition
- Title
- Advertising Language: A Pragmatic Approach to Advertisements i...
- Book Title
- Advertising Language: A Pragmatic Approach to Advertisements i...
- ISBN
- 0415198356
- EAN
- 9780415198356
- Binding
- Paperback / softback
- Date of Publication
- 1999-01-21
- Release Title
- Advertising Language: A Pragmatic Approach to Advertisements i...
- Artist
- Tanaka, Keiko
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 1999
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Advertising Language: a Pragmatic Approach to Advertisements in Britain and Japan
- Item Height
- 216 mm
- Publisher
- Taylor & Francis LTD
- Subject
- History
- Item Weight
- 249 g
- Item Width
- 138 mm
- Number of Pages
- 168 Pages
About this product
Product Information
Advertising has become a popular subject of study, approached from a wide range of disciplines, such as anthropology, sociology, linguistics, literary criticism, and media studies. Advertising Language explores the language of written advertising in Britain and Japan within the framework of pragmatics, and reveals how communication occurs between advertiser and audience. Applying the central notions of Relevance Theory to specific adverts, Keiko Tanaka reveals how language is used to persuade, convince and manipulate others. Particular emphasis is placed on the use of puns and metaphors, and a unique chapter on images of women in Japanese advertising reveals penetrating cultural insights. Now available in paperback, Advertising Language provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780415198356
eBay Product ID (ePID)
90050425
Product Key Features
Number of Pages
168 Pages
Publication Name
Advertising Language: a Pragmatic Approach to Advertisements in Britain and Japan
Language
English
Subject
History
Publication Year
1999
Type
Textbook
Format
Paperback
Dimensions
Item Height
216 mm
Item Weight
249 g
Item Width
138 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
CRN: 06437594
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Seller Feedback (13,846,278)
- u***q (522)- Feedback left by buyer.Past monthVerified purchaseI buy from this seller all the time and believe them to be the best of the BIG second-hand UK sellers. Comms are excellent and they respond quickly and make a real effort to resolve issues. Pricing is good and descriptions accurate and fair. Postage is free so there won't be any extra packing but I've never had a problem with items damaged in transit.
- a***m (183)- Feedback left by buyer.Past 6 monthsVerified purchaseAmazing seller! Very fast shipping 2 days, with tracking number, item in great condition-as described, well made package for protection, nice communication-friendly people-quick response, very good price for item and shipping, Thanks a lot!
- u***t (2244)- Feedback left by buyer.Past 6 monthsVerified purchaseA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.