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Ermittlung der Erfolgsfaktore n fur den Einsatz von Soci - Paperback NEW Bettina
£40.84
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Located in: PR9 8QH SOUTHPORT UK, United Kingdom
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eBay item number:145064451493
Item specifics
- Condition
- Weight
- 526
- Subjects
- N/A
- Pages
- 38 Pages
- Size
- H:210mm, W:
- Topic
- Unknown
- Book Title
- Ermittlung der Erfolgsfaktoren fur den Einsatz von Social Media
- ISBN
- 9783346420527
- Publication Year
- 2021
- Type
- Textbook
- Format
- Paperback
- Language
- German
- Publication Name
- Ermittlung der Erfolgsfaktoren fur den Einsatz von Social Media im B2B Sales Prozess in einem PAAS-Umfeld am Beispiel der XY GmbH
- Item Height
- 210mm
- Publisher
- GRIN Verlag
- Item Width
- 148mm
- Subject
- Marketing
- Item Weight
- 64g
- Number of Pages
- 38 Pages
About this product
Product Information
Akademische Arbeit aus dem Jahr 2020 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,5, Duale Hochschule Baden-Wurttemberg Heilbronn, Sprache: Deutsch, Abstract: Ziel der Arbeit ist es, die Erfolgsfaktoren fur den erfolgreichen Einsatz von Social Media im Sales Prozess in einem PAAS-Umfeld aus einem dafur adaptierten Modell abzuleiten und diese zu nutzen, um zukunftig Social Media gezielter im Sales Prozess einzusetzen. Um ein besseres Verstandnis fur das zu untersuchende Modell zu schaffen, werden zunachst Unterschiede beim Einsatz von Social Media im B2C und B2B Bereich eroertert und ein klassischer B2B Sales Prozess dargestellt. Folgend werden verschiedene Plattformmodelle sowie deren Besonderheiten und Unterschiede dargestellt und daraufhin die Unterschiede zwischen einem klassischen und einem Sales Prozess in einem PAAS-Umfeld eroertert. Als nachstes werden die einzelnen Variablen des Modells untersucht, mit den Phasen des klassischen Sales Prozesses verglichen und argumentativ begrundet, warum das vorliegende Modell als Untersuchungsgegenstand dient. Daraufhin wird das generalistische Modell auf die Nutzung in einem PAAS-Umfeld adaptiert und Erkenntnisse aus der Literatur genutzt, um Variablen zu erganzen oder bestehende zu ersetzen. Dementsprechend werden die Erfolgsfaktoren aus dem adaptierten Modell abgeleitet und auf die Forschungsfrage eingegangen. Hierbei werden die vorgenommenen Adaptionen des Modells kritisch reflektiert, um das Vorgehen und die Entscheidungsfindung nachvollziehen zu koennen. Abschliessend wird ein Ausblick zur weiteren Bearbeitung des Modells gegeben.
Product Identifiers
Publisher
GRIN Verlag
ISBN-13
9783346420527
eBay Product ID (ePID)
20050554219
Product Key Features
Publication Name
Ermittlung der Erfolgsfaktoren fur den Einsatz von Social Media im B2B Sales Prozess in einem PAAS-Umfeld am Beispiel der XY GmbH
Format
Paperback
Language
German
Subject
Marketing
Publication Year
2021
Type
Textbook
Number of Pages
38 Pages
Dimensions
Item Height
210mm
Item Width
148mm
Item Weight
64g
Additional Product Features
Item description from the seller
Business seller information
Charlies Chapters Ltd
Charles Sword
81 Balmoral Drive
SOUTHPORT
Merseyside
PR9 8QH
United Kingdom
krddf
Value added tax number:
- GB 920245361
Company registration number:
- 06386895
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Seller assumes all responsibility for this listing.
eBay item number:145064451493
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f***p (146)- Feedback left by buyer.
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The book arrived well packed get & I pristine condition at a good price. I would have liked it by 1st class post & I contacted this Seller via EBAY 'CONTACT' but got NO RESPONSE via either my email account or on ebay and certainly not in my Spam folder...SO what can you say I was inconvenienced a bit but got a positive outcome? I think they're reliable for transactions but something is remiss with electronic communication via EBAY or perhaps not tech savvy or disinterested or unwell etc..
e***g (3073)- Feedback left by buyer.
Past month
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As usual with this seller, the book was exactly as described and very well packed. However, delivery times can vary significantly. This was one of 4 books ordered at the same time. Two arrived in about a week, but this one took almost 3 weeks. A reliable seller who answers questions promptly, but could improve on dispatch times.
k***k (152)- Feedback left by buyer.
Past month
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I keep coming back to this seller to buy my books if they have what I want in stock, as they are always in beautiful mint condition, packaged well, and arrive earlier than listed. Brilliant and prompt communication too. Thanks again! ⭐️⭐️⭐️⭐️⭐️
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