Picture 1 of 2
Picture 1 of 2
Introducing Skincare by La Prairie to the Swedish Marke - Paperback NEW Mikolaj
£37.90
Condition:
5 available
Postage:
May not post to United States. Read item description or contact seller for postage options. See detailsfor postage
Located in: PR9 8QH SOUTHPORT UK, United Kingdom
Delivery:
Varies
Returns:
Payments:
Get more time to pay. See payment informationfor PayPal Credit - opens in a new window or tab
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:145064453307
Item specifics
- Condition
- Weight
- 526
- Subjects
- N/A
- Pages
- N/A
- Size
- H:210mm, W:148mm
- Topic
- Unknown
- Book Title
- Introducing Skincare by La Prairie to the Swedish Market by Char
- ISBN
- 9783346066183
- Publication Year
- 2018
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Introducing Skincare by La Prairie to the Swedish Market
- Item Height
- 210mm
- Publisher
- GRIN Verlag
- Item Width
- 148mm
- Subject
- Marketing
- Item Weight
- 50g
- Number of Pages
- 30 Pages
About this product
Product Information
Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, European Business School London / Regent's College, course: MGT6B2 - Luxury Brand Management and Interantional Events, language: English, abstract: This report analyses the skincare brand La Prairie based on theoretical concepts around luxury brand management. It also features a brief analysis of Sweden's potential as a market for luxury goods and proposes a launch strategy for the brand's skincare products in this market. As it is practically impossible to be the only supplier of certain product category in today's globalised market place, this definition emphasises the importance of creating a unique position for the luxury brand that makes consumers perceive it as incomparable to potential competitors. With regards to portraying an image of superiority in terms of scarcity, sophistication and good taste, Kapferer and Bastien introduce the Anti-Laws of Marketing to be followed in luxury branding, which mainly aim at building and maintain the brand's equity by evoking impressions of the brand's offerings being highly exclusive and desirable. By following the majority of these anti-laws, superpremium beauty brand La Prairie has managed to establish itself in a position that implies superiority across many international markets. Taking into account the importance ascribed to a strong global presence by Chevalier and Mazzalovo in terms of the radiance aspect of brand equity, it seems curious that the brand has not yet launched in Sweden's lifestyle and tourism hub Stockholm. The city boasts two high-end department stores (NK and Ahlens) which would be fitting locations for the brand's store-in-store concept.
Product Identifiers
Publisher
GRIN Verlag
ISBN-13
9783346066183
eBay Product ID (ePID)
2317765035
Product Key Features
Publication Name
Introducing Skincare by La Prairie to the Swedish Market
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2018
Type
Textbook
Number of Pages
30 Pages
Dimensions
Item Height
210mm
Item Width
148mm
Item Weight
50g
Additional Product Features
Item description from the seller
Business seller information
Charlies Chapters Ltd
Charles Sword
81 Balmoral Drive
SOUTHPORT
Merseyside
PR9 8QH
United Kingdom
krddf
Value added tax number:
- GB 920245361
Company registration number:
- 06386895
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:145064453307
Post to me
The seller has not specified a postage method to United States. Contact the seller and request postage to your location.
Item location:
PR9 8QH SOUTHPORT UK, United Kingdom
Posts to:
Europe
Excludes:
Afghanistan, Africa, American Samoa, Asia, Australia, Belgium, Bermuda, Bosnia and Herzegovina, Canada, Central America and Caribbean, Fiji, Greenland, Guam, Kiribati, Libya, Mexico, Micronesia, Middle East, Moldova, Montenegro, Nauru, Norway, Palau, Russian Federation, Saint Pierre and Miquelon, Somalia, South America, South East Asia, Sweden, Tonga, Ukraine, Yemen
| Dispatch time |
|---|
| Will usually dispatch within 10 working days of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Returns policy
| After receiving the item, cancel the purchase within | Return postage |
|---|---|
| 60 days | Buyer pays for return postage |
Refer to eBay return policyopens in a new tab or window for more details. You're covered by the eBay Money Back Guaranteeopens in a new tab or window if you receive an item that is not as described in the listing.
The buyer is responsible for return postage costs.
| Return policy details |
|---|
| Returns accepted |
Most purchases from business sellers are protected by the Consumer Contract Regulations 2013 which give you the right to cancel the purchase within 14 days after the day you receive the item. Find out more about your rights as a buyer and exceptions.
Payment details
Payment methods
Popular categories from this shop
Registered as a business seller
Seller Feedback (349,524)
f***p (148)- Feedback left by buyer.
Past 6 months
Verified purchase
The book arrived well packed get & I pristine condition at a good price. I would have liked it by 1st class post & I contacted this Seller via EBAY 'CONTACT' but got NO RESPONSE via either my email account or on ebay and certainly not in my Spam folder...SO what can you say I was inconvenienced a bit but got a positive outcome? I think they're reliable for transactions but something is remiss with electronic communication via EBAY or perhaps not tech savvy or disinterested or unwell etc..
e***g (3079)- Feedback left by buyer.
Past 6 months
Verified purchase
As usual with this seller, the book was exactly as described and very well packed. However, delivery times can vary significantly. This was one of 4 books ordered at the same time. Two arrived in about a week, but this one took almost 3 weeks. A reliable seller who answers questions promptly, but could improve on dispatch times.
k***k (155)- Feedback left by buyer.
Past month
Verified purchase
I keep coming back to this seller to buy my books if they have what I want in stock, as they are always in beautiful mint condition, packaged well, and arrive earlier than listed. Brilliant and prompt communication too. Thanks again! ⭐️⭐️⭐️⭐️⭐️
Product ratings and reviews
This is a private listing and your identity will not be disclosed to anyone except the seller.
More to explore:
- Paperbacks Books in Swedish,
- Paperback Antiquarian & Collectable Books in Swedish,
- Workbook Paperback Language Course in Swedish,
- Paperback Adult Learning & University Books in Swedish,
- Paperback Fiction & Non-Fiction Books in Swedish,
- Politics & Society & Fiction Paperback Non-Fiction Books in Swedish,
- Mark Greaney Fiction Paperback Fiction & Books,
- Mark Greaney Paperback Fiction & Thriller Fiction Books,
- Mark Greaney Non-Fiction Paperback Fiction & Books,
- New Wave Non-Fiction Paperback Fiction & Books