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Pay No Attention to That Man Behind the Curtain: How Te - NEW Griffi Patrick 2
£13.25
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New
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- Buy it nowPay No Attention to That Man Behind the Curtain: How Te - NEW Griffi Patrick 2
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Located in: PR9 8QH SOUTHPORT UK, United Kingdom
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eBay item number:145163087136
Item specifics
- Condition
- Weight
- 348
- Subjects
- N/A
- Pages
- 212 Pages
- Size
- H:229mm, W:
- Topic
- Unknown
- Book Title
- Pay No Attention to That Man Behind the Curtain: How Technology
- ISBN
- 9781450219471
- Publication Year
- 2010
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Pay No Attention to That Man Behind the Curtain: How Technology Has Made Traditional Advertising Obsolete
- Item Height
- 229 mm
- Publisher
- iUniverse
- Subject
- Advertising
- Item Weight
- 318 g
- Item Width
- 152 mm
- Number of Pages
- 212 Pages
About this product
Product Information
So you've just come up with a new ad campaign. Love the spots! Too bad no one will ever see them-even worse-too bad no one cares! Why is it that so much of that stuff we immediately recognize as advertising is so bad? It's not just bad-well-it sucks. The reason: even though it's 2010, most ad agencies and the practitioners who run them are still doing things the same way as Don Draper and the guys from Sterling Cooper on Mad Men, the hit AMC series that depicts Madison Avenue in the '60s. The problem today? Gone are the chain-smoking, bourbon-slugging, secretary-assaulting ad men of the '60s. Newspapers and radio are dying. Commercial TV is losing its audience to subscription-based content. Today's consumer of advertising content is mobile, prepared to DVR through commercials, and watch content on their terms online, on a hand-held device, or a Smartphone. In Pay No Attention to that Man behind the Curtain, Patrick Griffin and Kevin Flynn dissect mass media advertising at an historic crossroads and explain what no longer works. Through real-world examples and biting humor, they show how to market in ways that are both creative and smart.
Product Identifiers
Publisher
iUniverse
ISBN-13
9781450219471
eBay Product ID (ePID)
10046550924
Product Key Features
Number of Pages
212 Pages
Language
English
Publication Name
Pay No Attention to That Man Behind the Curtain: How Technology Has Made Traditional Advertising Obsolete
Publication Year
2010
Subject
Advertising
Type
Textbook
Format
Paperback
Dimensions
Item Height
229 mm
Item Weight
318 g
Item Width
152 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 920245361
CRN: 06386895
Additional information:
If you are the rights owner or author and have concerns regarding copyrights or intellectual property (IP) rights, please contact us immediately so we can address and resolve them promptly. Thank you.
About this seller
BuyItNowBooks
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Seller Feedback (371,364)
- *****- Feedback left by buyer.Past 6 monthsVerified purchaseThe book was new as advertised and well packed. Thank you for that. It did arrive one day after the original delivery dates period advised, but an email from Ebay on the last delivery date informed me it would be delayed . Overall a positive experience.
- *****- Feedback left by buyer.Past 6 monthsVerified purchaseThe book was delivered very promptly and very safely and securely packaged. Despatch, due delivery and actual delivery times and dates all confirmed by email from seller which was very helpful and very much appreciated. The book itself was in perfect brand new condition as described. A first rate transaction from an excellent seller. Highly recommended. Many thanks!
- *****- Feedback left by buyer.Past monthVerified purchaseI am extremely satisfied with my purchase from this seller. The item arrived promptly and was securely packaged, ensuring it arrived in perfect condition. The price I paid which very low and exceptional value for money. I highly recommend this seller for their great service, fast delivery, and trustworthy product description.
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Seller Feedback (371,364)
- *****- Feedback left by buyer.Past 6 monthsVerified purchaseThe book was new as advertised and well packed. Thank you for that. It did arrive one day after the original delivery dates period advised, but an email from Ebay on the last delivery date informed me it would be delayed . Overall a positive experience.
- *****- Feedback left by buyer.Past 6 monthsVerified purchaseThe book was delivered very promptly and very safely and securely packaged. Despatch, due delivery and actual delivery times and dates all confirmed by email from seller which was very helpful and very much appreciated. The book itself was in perfect brand new condition as described. A first rate transaction from an excellent seller. Highly recommended. Many thanks!
- *****- Feedback left by buyer.Past monthVerified purchaseI am extremely satisfied with my purchase from this seller. The item arrived promptly and was securely packaged, ensuring it arrived in perfect condition. The price I paid which very low and exceptional value for money. I highly recommend this seller for their great service, fast delivery, and trustworthy product description.