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Positioning: The Battle for Your Mind, 20th - Hardcover, by Ries Al Trout - Good
US $7.30
Approximately£5.78
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Last one1 sold
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Located in: Philadelphia, Pennsylvania, United States
Delivery:
Estimated between Thu, 27 Jun and Sat, 29 Jun to 43230
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eBay item number:145365057185
Item specifics
- Condition
- Type
- Textbook
- ISBN
- 9780071359160
- Book Title
- Positioning: the Battle for Your Mind, 20th Anniversary Edition
- Publisher
- Mcgraw-Hill Education
- Item Length
- 8.3 in
- Edition
- 3
- Publication Year
- 2001
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1 in
- Genre
- Business & Economics
- Topic
- Training, Marketing / General
- Item Weight
- 18.6 Oz
- Item Width
- 7.7 in
- Number of Pages
- 272 Pages
About this product
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0071359168
ISBN-13
9780071359160
eBay Product ID (ePID)
1645254
Product Key Features
Edition
3
Book Title
Positioning: the Battle for Your Mind, 20th Anniversary Edition
Number of Pages
272 Pages
Language
English
Topic
Training, Marketing / General
Publication Year
2001
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
18.6 Oz
Item Length
8.3 in
Item Width
7.7 in
Additional Product Features
Intended Audience
Trade
LCCN
00-064066
Dewey Edition
21
Dewey Decimal
659.1
Edition Description
Anniversary,Special,Revised edition
Table Of Content
Chapter 1: What Positioning is All About. Chapter 2: The Assault on the Mind. Chapter 3: Getting Into the Mind. Chapter 4: Those Little Ladders in Your Head. Chapter 5: You Can't get There from Here. Chapter 6: Positioning of a Leader. Chapter 7: Positioning of a Follower. Chapter 8: Repositioning the Competition. Chapter 9: The Power of the Name. Chapter 10: The No-Name Trap. Chapter 11: The Free-Ride Trap. Chapter 12: The Line-Extension Trap. Chapter 13: When Line Extension Can Work. Chapter 14: Positioning a Company: Monsanto. Chapter 15: Positioning a Product: Milk Duds. Chapter 16: Positioning a Service: Mailgram. Chapter 17: Positioning a Long Island Bank. Chapter 18: Positioning the Catholic Church. Chapter 19: Positioning Yourself & Your Career. Chapter 20: Six Steps to Success. Chapter 21: Playing the Positioning Game.
Synopsis
"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
LC Classification Number
HF5827.2.R53 2001
ebay_catalog_id
4
Copyright Date
2001
Item description from the seller
Business seller information
AZ Texts LLC
Kiryl Zarubau
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| Postage and packaging | To | Service | Delivery*See Delivery notes |
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- 25 Nov, 2018
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Condition: NewSold by: readflow
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