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From the Ground Up: Digital Fundrai..., Warner CFRE, Br

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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
From the Ground Up: Digital Fundraising For Nonprofits
Book Title
From the Ground Up: Digital Fundraising For Nonprofits
ISBN
0980983614
EAN
9780980983616
Binding
Paperback / softback
Date of Publication
2020-09-02
Release Title
From the Ground Up: Digital Fundraising For Nonprofits
Artist
Warner CFRE, Brock
Brand
N/A
Colour
N/A
Publication Year
2020
Type
Textbook
Format
Paperback
Language
English
Publication Name
From the Ground Up: Digital Fundraising for Nonprofits
Item Height
203 mm
Author
Brock Warner Cfre
Publisher
Tangram Editions
Subject
Business
Item Weight
240 g
Item Width
133 mm
Number of Pages
208 Pages

About this product

Product Information

Digital fundraising does not have to be a mystery. While technology and trends move quickly, there are fundamentals that rarely change that you need to know. From the Ground Up: Digital Fundraising for Nonprofits is a practical primer on the ways of understanding, building, designing and innovating an effective digital fundraising program. With a strong foundation, there's no limit to what you will be able to build. With this book, you'll have a firm grasp on the inner workings of: Digital tools, platforms, offers and integrations Websites that convert visitors into donors Email marketing and best practices for increasing email revenue Digital advertising strategies Analytics and conversion tracking for measuring ROI Design thinking for more donor-centric fundraising Social media for impact and meaningful engagement Introduction to donor journey mapping Systems thinking as a means to future-proofing your charity Brock has taken solid fundraising strategy and brought it to life with a real-world guide to digital fundraising. In plain language, Brock is providing tactical and practical advice, rooted in insights that will drive results. This is a must-read for fundraisers. -Maeve Strathy This book is designed to be a handy, easy to use handbook that you'll want to have within reach. Ideal for someone starting out their career in fundraising, or someone that wants to bring their charity's digital program up to speed. About the Author Brock Warner, CFRE has well over a decade of experience that spans across every major nonprofit sector in Canada. He is a professor in digital fundraising at Humber College's Fundraising Management postgraduate program, and sought after presenter at fundraising conferences throughout North America. As a direct marketing account manager, he managed digital and print campaigns in healthcare, education, amateur athletics, humanitarian and domestic aid, and the environment. As a senior leader on the frontlines, Brock's efforts have largely been in international development and mental health. Brock completed his undergraduate degree at Wilfrid Laurier University, followed by a postgraduate certification in Fundraising and Volunteer Management at Humber College in Toronto. He is a Certified Fund Raising Executive (CFRE), as well as a longstanding member of the Association of Fundraising Professionals (AFP) Greater Toronto Chapter. He has also obtained the bCRE-PRO designation for a professional-level proficiency in Blackbaud Raiser's Edge.

Product Identifiers

Publisher
Tangram Editions
ISBN-13
9780980983616
eBay Product ID (ePID)
27049044665

Product Key Features

Number of Pages
208 Pages
Publication Name
From the Ground Up: Digital Fundraising for Nonprofits
Language
English
Subject
Business
Publication Year
2020
Type
Textbook
Author
Brock Warner Cfre
Format
Paperback

Dimensions

Item Height
203 mm
Item Weight
240 g
Item Width
133 mm

Additional Product Features

Editor
Holly H Paulin
Title_Author
Brock Warner Cfre

Item description from the seller

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VAT number: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
CRN: 06437594
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