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From the Ground Up: Digital Fundrai..., Warner CFRE, Br
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A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
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Located in: GB, United Kingdom
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eBay item number:145385232164
Item specifics
- Condition
- Title
- From the Ground Up: Digital Fundraising For Nonprofits
- Book Title
- From the Ground Up: Digital Fundraising For Nonprofits
- ISBN
- 0980983614
- EAN
- 9780980983616
- Binding
- Paperback / softback
- Date of Publication
- 2020-09-02
- Release Title
- From the Ground Up: Digital Fundraising For Nonprofits
- Artist
- Warner CFRE, Brock
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2020
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- From the Ground Up: Digital Fundraising for Nonprofits
- Item Height
- 203 mm
- Publisher
- Tangram Editions
- Subject
- Business
- Item Weight
- 240 g
- Item Width
- 133 mm
- Number of Pages
- 208 Pages
About this product
Product Information
Digital fundraising does not have to be a mystery. While technology and trends move quickly, there are fundamentals that rarely change that you need to know. From the Ground Up: Digital Fundraising for Nonprofits is a practical primer on the ways of understanding, building, designing and innovating an effective digital fundraising program. With a strong foundation, there's no limit to what you will be able to build. With this book, you'll have a firm grasp on the inner workings of: Digital tools, platforms, offers and integrations Websites that convert visitors into donors Email marketing and best practices for increasing email revenue Digital advertising strategies Analytics and conversion tracking for measuring ROI Design thinking for more donor-centric fundraising Social media for impact and meaningful engagement Introduction to donor journey mapping Systems thinking as a means to future-proofing your charity Brock has taken solid fundraising strategy and brought it to life with a real-world guide to digital fundraising. In plain language, Brock is providing tactical and practical advice, rooted in insights that will drive results. This is a must-read for fundraisers. -Maeve Strathy This book is designed to be a handy, easy to use handbook that you'll want to have within reach. Ideal for someone starting out their career in fundraising, or someone that wants to bring their charity's digital program up to speed. About the Author Brock Warner, CFRE has well over a decade of experience that spans across every major nonprofit sector in Canada. He is a professor in digital fundraising at Humber College's Fundraising Management postgraduate program, and sought after presenter at fundraising conferences throughout North America. As a direct marketing account manager, he managed digital and print campaigns in healthcare, education, amateur athletics, humanitarian and domestic aid, and the environment. As a senior leader on the frontlines, Brock's efforts have largely been in international development and mental health. Brock completed his undergraduate degree at Wilfrid Laurier University, followed by a postgraduate certification in Fundraising and Volunteer Management at Humber College in Toronto. He is a Certified Fund Raising Executive (CFRE), as well as a longstanding member of the Association of Fundraising Professionals (AFP) Greater Toronto Chapter. He has also obtained the bCRE-PRO designation for a professional-level proficiency in Blackbaud Raiser's Edge.
Product Identifiers
Publisher
Tangram Editions
ISBN-13
9780980983616
eBay Product ID (ePID)
27049044665
Product Key Features
Number of Pages
208 Pages
Publication Name
From the Ground Up: Digital Fundraising for Nonprofits
Language
English
Subject
Business
Publication Year
2020
Type
Textbook
Format
Paperback
Dimensions
Item Height
203 mm
Item Weight
240 g
Item Width
133 mm
Additional Product Features
Editor
Holly H Paulin
Item description from the seller
Seller business information
VAT number: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
CRN: 06437594
About this seller
World of Books Ltd
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- j***c (697)- Feedback left by buyer.Past monthVerified purchaseFantastic Seller. Great quality and condition of item.Fast delivery and Expertly packed to ensure the item is safe. Great Communication when asking a question and always polite and to the point. Item received is exactly what was described. Fair price charged and cost was not over the top. So very, very pleased with this Seller I will rate them No.1 and made the experience of buying on EBay a VERY HAPPY one. Would definitely buy again! Thank you so much.
- c***4 (201)- Feedback left by buyer.Past monthVerified purchaseThe book arrived in perfect condition well packaged. It was a couple of days later than promised but I think this was a PO problem rather than the seller. A good price and as described. When the seller was contacted as the book had not arrived they immediately replied - could not fault. Would use this seller again.
- u***q (570)- Feedback left by buyer.Past 6 monthsVerified purchaseI buy from this seller all the time and believe them to be the best of the BIG second-hand UK sellers. Comms are excellent and they respond quickly and make a real effort to resolve issues. Pricing is good and descriptions accurate and fair. Postage is free so there won't be any extra packing but I've never had a problem with items damaged in transit.
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