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El Punto Clave / The Tipping Point by Gladwell, Malcolm
by Gladwell, Malcolm | PB | Good
US $6.84
Approximately£5.39
Condition:
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Read moreAbout condition
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Located in: Aurora, Illinois, United States
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eBay item number:145624018613
Item specifics
- Condition
- Good
- Seller notes
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9786073157544
- Book Title
- Punto Clave / the Tipping Point
- Item Length
- 7.5 in
- Publisher
- Penguin Random House Grupo Editorial
- Publication Year
- 2020
- Format
- Trade Paperback
- Language
- Spanish
- Item Height
- 0.8 in
- Genre
- Psychology, Business & Economics, Social Science
- Topic
- Social Psychology, Statistics, Marketing / Research
- Item Width
- 4.9 in
- Item Weight
- 8.6 Oz
- Number of Pages
- 336 Pages
About this product
Product Information
C mo surgen las epidemias, las modas, los xitos de venta, el fen meno de boca a boca o cualquiera de esos peque os cambios que sacuden nuestra vida cotidiana al provocar grandes efectos? En esta obra revolucionaria que ocupa desde hace a os los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un aut ntico gur de los negocios, analiza la trayectoria de varios productos y tendencias de gran xito hasta descubrir c mo y por qu se alcanza el punto de inflexi n a partir del cual algo se convierte en un fen meno de masas: el punto clave. Gladwell nos presenta a personas responsables de difundir nuevas ideas y tendencias y examina la moda, los programas infantiles de televisi n, la conducta de los fumadores y hasta la publicidad directa, con el fin de dilucidar el proceso del contagio de ideas. "La mejor forma de entender los cambios misteriosos que jalonan nuestra vida cotidiana (ya sea la aparici n de una tendencia en la moda, el retroceso de las oleadas de cr menes, la transformaci n de un libro desconocido en un xito de ventas, el aumento del consumo de tabaco entre los adolescentes, o el fen meno del boca a oreja) es tratarlos como puras epidemias. Las ideas, los productos, los mensajes y las conductas se extienden entre nosotros igual que los virus." Malcolm Gladwell ENGLISH DESCRIPTION Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Product Identifiers
Publisher
Penguin Random House Grupo Editorial
ISBN-10
6073157541
ISBN-13
9786073157544
eBay Product ID (ePID)
9038603916
Product Key Features
Book Title
Punto Clave / the Tipping Point
Format
Trade Paperback
Language
Spanish
Topic
Social Psychology, Statistics, Marketing / Research
Publication Year
2020
Genre
Psychology, Business & Economics, Social Science
Number of Pages
336 Pages
Dimensions
Item Length
7.5 in
Item Height
0.8 in
Item Width
4.9 in
Item Weight
8.6 Oz
Additional Product Features
Reviews
La crítica ha dicho... "Malcolm Gladwell, escritor de éxito masivo, se ha convertido en uno de los grandes especialistas de nuestro tiempo en iluminar las zonas de sombra con su mezcla de periodismo, estudios científicos, historia y filosofía. Amante de llevar la contraria [...] Su objetivo es colocar junto a la certeza un signo de interrogación. [...]Gladwell define su trabajo como "no ficción pop". [...] Es uncheerleader de las ciencias sociales. [...] A la vista de los millones de lectores que han devorado sus libros, cabría decir que hay algo tranquilizador en ver ideas confirmadas por los estudios citados. También es curioso y seductor.".- El País Semanal "Un mago en los libros de autoayuda. [...] Con más de 10 millones de ejemplares vendidos, MalcolmGladwell es uno de los principales escritores "motivacionales", gurú del éxito y analista de "estrategias para triunfar". El punto clave, Inteligencia intuitiva, Lo que vio el perro y Fueras de serie son libros que ejecutivos y líderes de todo tipo devoran en los aeropuertos.".- La Gaceta de los negocios "Cualquier persona interesada en tendencias debería leer El punto clave.".- US Magazine "Una lectura tremendamente gratificante.".- The Seattle Times "Un tratado de lo más original que le mantendrá despierto.".- Business Week "Gladwell tiene una gran habilidad para transmitir teorías complejas en prosa clara y elegante, y es un guía de lo más carismático.".- San Francisco Chronicle "Un estudio ameno, oportuno y atractivo de las modas. Gladwell tiene un don para explicar claramente los experimentos psicológicos.".- Alan Wolf
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Trade
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