Understanding Consumer Decision Making: The Means-End Approach to Marketing...
by Reynolds, Thomas J. | PB | Good
US $6.35
Approximately£4.77
Condition:
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Read moreAbout condition
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
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Located in: Aurora, Illinois, United States
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eBay item number:145780408068
Item specifics
- Condition
- Good
- Seller notes
- Binding
- Paperback
- Book Title
- Understanding Consumer Decision Making
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780805817317
About this product
Product Identifiers
Publisher
Taylor & Francis Group
ISBN-10
080581731X
ISBN-13
9780805817317
eBay Product ID (ePID)
3038772029
Product Key Features
Number of Pages
466 Pages
Publication Name
Understanding Consumer Decision Making : The Means-End Approach to Marketing and Advertising Strategy
Language
English
Subject
Marketing / General, Consumer Behavior, General
Publication Year
2001
Type
Textbook
Subject Area
Psychology, Business & Economics
Format
Uk-B Format Paperback
Dimensions
Item Height
1.1 in
Item Weight
30.4 Oz
Item Length
8.9 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
99-047703
Illustrated
Yes
Table Of Content
Contents: J.A. Howard, G.E. Warren, Foreword. Preface. Part I: Introduction. J.C. Olson, T.J. Reynolds, The Means-End Approach to Understanding Consumer Decision Making. Part II: Using Laddering Methods to Identify Means-End Chains. T.J. Reynolds, J. Gutman, Laddering Theory, Method, Analysis, and Interpretation. K.G. Grunert, S.C. Beckmann, E. Sørensen, Means-End Chains and Laddering: An Inventory of Problems and an Agenda for Research. T.J. Reynolds, C. Dethloff, S.J. Westberg, Advancements in Laddering. C.E. Gengler, T.J. Reynolds, Consumer Understanding and Advertising Strategy: Analysis and Strategic Translation of Laddering Data. Part III: Developing and Assessing Advertising Strategy. T.J. Reynolds, J. Gutman, Advertising Is Image Management. T.J. Reynolds, A.B. Craddock, The Application of the MECCAS Model to the Development and Assessment of Advertising Strategy: A Case Study. J.R. Rossiter, L. Percy, The a-b-e Model of Benefit Focus in Advertising. T.J. Reynolds, D.B. Whitlark, R.B. Wirthlin, Effectively Translating In-Depth Consumer Understanding Into Communications Strategy and Advertising Practice. T.J. Reynolds, C. Gengler, A Strategic Framework for Assessing Advertising: The Animatic Versus Finished Issue. Part IV: The Means-End Approach to Developing Marketing Strategy. T.J. Reynolds, J.P. Rochon, With S.I. Westberg, A Means-End Chain Approach to Motivating the Sales Force: The Mary Kay Strategy. T.J. Reynolds, J.P. Rochon, Consumer Segmentation Based on Cognitive Orientations: The ChemLawn Case. T.J. Reynolds, J. Norvell, Fund-Raising Strategy: Tapping Into Philanthropic Value Orientations. J.A. Norton, T.J. Reynolds, The Application of Means-End Theory in Industrial Marketing. T.J. Reynolds, S.J. Westberg, Beyond Financial Engineering: A Taxonomy of Strategic Equity. Part V: Theoretical Perspectives for Means-End Research. C. Claeys, P.V. Abeele, Means-End Chain Theory and Involvement: Potential Research Directions. J.B. Cohen, L. Warlop, A Motivational Perspective on Means-End Chains. R. Pieters, D. Allen, H. Baumgartner, A Means-End Conceptualization of Goal-Directed Consumer Behavior.
Synopsis
The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications., This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
LC Classification Number
HF5415.32.U53 2001
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