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Making Technology Investments Profitable: Roi Roadmap to Better Business Cases
by Keen, Jack M.; Digrius, Bonnie | HC | VeryGood
US $5.74
Approximately£4.25
Condition:
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Read moreAbout condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
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eBay item number:145793545766
Item specifics
- Condition
- Very Good
- Seller notes
- Binding
- Hardcover
- Weight
- 2 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780471227335
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471227331
ISBN-13
9780471227335
eBay Product ID (ePID)
2268044
Product Key Features
Book Title
Making Technology Investments Profitable : Roi Road Map from Business Case to Value Realization
Number of Pages
320 Pages
Language
English
Publication Year
2003
Topic
Industries / Computers & Information Technology, Information Management
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
25 oz
Item Length
9.3 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2003-535483
Dewey Edition
22
Dewey Decimal
004.068
Table Of Content
Introduction.About the Authors.1. Why IT Projects Falter and How Astute Business Cases Help Save the Day.When IT Project Problems Are Really ROI Problems.IT Projects: Too Many Failures, Too Many Times.How Hidden ROI Problems Torpedo IT Success.The Business Case: Flawed Afterthought or IT Value Star?Spotting Business Case Defects.Six Ways Good Business Cases Shape Project Success.2. How to Recognize a Trustworthy Business Case.The Business Case as a Trusted Scout.Using the Seven Cs to Assess Content Quality.The Seven Cs of Content Quality.The Seven Cs Content Audit Tool for Business Cases.3. The Importance of Good Processes.Why Process Really Matters.Business Case-Grounded Processes Drive Business Results.Substandard Business Case Processes Abound.Costs of Tolerating Process Problems Are High.Symptoms of Process Problems.Types of Process Problems.Detecting Process Problems.The Process Audit Tool for Business Cases.4. Defining: Steps 1, 2, and 3 to Building Better Business Cases.Seven Hats for Seven Steps.Step 1: SCOPE (Who Expects What?).SCOPE in a Nutshell.SCOPE Explained.Description of Tasks.Step 2: CRITERIA (Who Cares About What?).CRITERIA in a Nutshell.CRITERIA Explained.Description of Tasks.Hitting the Dartboard-of-Value.Using the ValueBoard.Using a Balanced Scorecard-Oriented ValueBoard.Establishing Key Themes.Finding Crucial but Elusive Criteria.Step 3: ALIGN (Connect the Dots.).ALIGN in a Nutshell.ALIGN Explained.Using the Value Ladder to Display Alignment.Using the Seven Tests of Alignment.5. Assessing: Steps 4, 5, and 6 to Building Better Business Cases.Introduction.Step 4: CALCULATE (Show the Money.).CALCULATE in a Nutshell.CALCULATE Explained.Using the PayoffCard.Description of Tasks.Step 5: PROVE (Who Says So?).PROVE in a Nutshell.PROVE Explained.Description of Tasks.Step 6: ANALYZE (Find the Winner.).ANALYZE in a Nutshell.ANALYZE Explained.Description of Tasks.6. Delivering: Step 7 to Building Better Business Cases.Introduction.Step 7: STORYTELL (Explain It.).STORYTELL in a Nutshell.STORYTELL Explained.Description of Tasks.7. Finding Hidden Value Others Miss.Who Has the Value?Finding Commonly Overlooked Value Areas.Knowing Where to Look.Knowing What to Look For.8. Handling Intangibles: An Emotional Enigma of the IT Evaluation.The Intangibles Factor: Controversial Yet Crucial.What Is Intangibility, and Why Is It Controversial?Managing Intangibles with Skill and Style.Five Ways to Handle Intangibles.Converting Intangibles to Tangibles.Using the Scoresheet to Manage Intangibles.An Intangibility Policy Memo.Tips on Management of Intangibles.9. Using ROI Storytelling to Drive Home the Message.Why ROI Storytelling Drives Home the Message.Principles of Good ROI Storytelling.Pick the Right Story for the Right Audience.Build Stories That Touch Human Hearts.Use Vivid Language.Be Succinct.Stay Alert for Story Ideas.10. Selecting: Prioritizing Projects with Confidence and Ease.IT Project Selection: Replacing Anxiety with Confidence.A Simple Project Prioritization Process.How Are We Doing? A Quick IT Selection Process Audit.A Simple Project Prioritzation Scoresheet.Uses.PPS in Action: Three Worthwhile Projects, One Bag of Funds.Understanding the Project Prioritization Scoresheet (PPS).A Vendor Comparison Prioritization Scoresheet.Business Case Submittal Standards.Using Standardized Decision Criteria.P3 Implementation Guidelines for the Evaluation Team.11. Tracking: Making Sure Benefits Get Realized.Benefits Realization: Fantasy or
Synopsis
Take the mystery–and anxiety–out of maximizing IT valueIt is not unusual for companies to scrupulously analyze a fiftydollar expense report, yet blithely commit millions of dollars to Information Technology projects that statistics show fail over 50% of the time. Making Technology Investments Profitable: ROI Road Map to Better Business Cases applies the authors proven VALUEonDemand&™ methods to maximizing the business payoff from IT projects.Jack Keen and Bonnie Digrius’s forwardthinking study provides an abundance of practical tools, tips, and techniques for elevating the role of ROIsavvy business cases to become a firm’s prime driver of improved payoff from IT investments. The book shows managers how to:Formulate simple, but powerful ROI business cases that help maximize the value from IT investmentsDevelop easytoinstall procedures for selecting and prioritizing competing IT investmentsImplement straightforward methods for tracking IT value during implementation and operationThe authors include examples and case studies gleaned from their experiences in applying their VALUEonDemand&™ methods to over 200 projects in North and South America, Europe, and the AsiaPacific region.Making Technology Investments Profitable: ROI Road Map to Better Business Cases provides a welcome, essential guide for CFOs, CIOs, IT managers, business unit managers, IT sellers, and consultants interested in applying simple, but powerful techniques for enhancing IT value."The value proposition of technology has always been about reducing cost or increasing revenue. In this book, Jack Keen and Bonnie Digrius show companies how to ensure that technology is really doing that. Making Technology Investments Profitable is direct and straightforward advice, highly recommended for companies and vendors alike."–Craig A. Conway, President and Chief Executive Officer, PeopleSoft&® inc. "An extraordinary, practical, howtodoit book. The authors have been there, have the battle scars, and have an important message to communicate and do so with great impact. It should be on every CIO’s and project manager’s desktop."–F. Warren McFarlan, Professor, Harvard Business School"This book is packed full of practical techniques for measuring and powerfully communicating ROI. Every company, large or small, must justify their products or services to both their sales prospects and internal executives. Every businessperson needs this book!"–Christine Comaford Lynch, General Partner, Novus Ventures"Authors Keen and Digrius have created a powerful ensemble of topics that remove the stigma of traditional ROI process as well as offering a rare blend of conventional wisdom combined with practical guidelines, useful appendices, charts, checklists, and anecdotal user experiences. Comprehensive and complete, this book provides a litany of techniques for project success."–Paul C. Tinnirello, Executive Vice President, Information Services Division, A. M. Best Company, Insuring the value of IT ventures, from implementation through execution Over 50 percent of all Information Technology projects fail, not only costing companies considerable monetary investment but also thwarting key strategic initiatives for which the new technology was critical. This book helps executives and managers increase IT project success by using a process for identifying the true ROI value for proposed IT investments-"Real ROI"-then tracking project results against that standard. This guide provides an abundance of pragmatic tips, tools, and techniques to make the process easy to understand, focusing on implementing an ROI plan as well as on tracking IT investments and measuring results postimplementation., This book helps executives and managers increase IT project success by using a process for identifying the true ROI value for proposed IT investments, and then tracking project results against that standard. Technology ROI provides an abundance of pragmatic tips, tools, and techniques to make the process easy to understand.
LC Classification Number
HD30.2
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- v***v (2054)- Feedback left by buyer.Past monthVerified purchaseAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
- a***r (375)- Feedback left by buyer.Past monthVerified purchasei am so happy to have every book of this series! the price of the book & the shipping is very reasonable! the book was as described & was in excellent condition! it was shipped quickly & arrived quickly! the books are always packaged carefully so they arrived undamaged! the communication from the sellers is always excellent--they go out of their way for excellent customer service! i have been a repeat customer from this seller & always will be! this seller is the best bookseller on ebay!