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Ties That Bind : Inside the Extraordinary (sometimes Knotty) Food Marketing Continuum by Russell Zwanka (2019, Trade Paperback)

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Ties That Bind: Inside the Extraordinary (sometimes knotty) Food Marketing Continuum by Zwanka, Russell J. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less

About this product

Product Identifiers

PublisherIndependently Published

ISBN-101688415092

ISBN-139781688415096

eBay Product ID (ePID)4038452227

Product Key Features

Book TitleTies That Bind : inside the Extraordinary (Sometimes Knotty) Food Marketing Continuum

Number of Pages148 Pages

LanguageEnglish

Publication Year2019

TopicMarketing / General

GenreBusiness & Economics

AuthorRussell Zwanka

FormatTrade Paperback

Dimensions

Item Height0.3 in

Item Weight9.8 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

SynopsisYou start with the customer. Always the customer. This Food Marketing thing is the art of environmental scanning, the ability to stay one step ahead of the customer, the focus of category management, and the communication of your brand through assortment, pricing, format, locations, and engagement. Easy, right? It's knotty, complicated, and is only for the passionate! Let's go!