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Customer Analytics for Dummies by Sauro, Jeff
by Sauro, Jeff | PB | Acceptable
US $7.01
Approximately£5.22
Condition:
“Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend ”... Read moreAbout condition
Acceptable
A book with obvious wear. May have some damage to the book cover but the book is still completely intact. The binding may be slightly damaged around the edges but it is still completely intact. May have some underlining and highlighting of text and some writing in the margins, but there are no missing pages or anything else that would compromise the readability or legibility of the text. See the seller’s listing for full details and description of any imperfections.
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- Buy it nowCustomer Analytics for Dummies by Sauro, Jeff
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Estimated between Wed, 30 Jul and Sat, 2 Aug to 94104
Located in: Aurora, Illinois, United States
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eBay item number:146284684786
Item specifics
- Condition
- Acceptable
- Seller notes
- Binding
- Paperback
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781118937594
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118937597
ISBN-13
9781118937594
eBay Product ID (ePID)
202776686
Product Key Features
Book Title
Customer Analytics for Dummies
Number of Pages
336 Pages
Language
English
Topic
Consumer Behavior
Publication Year
2015
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
16 Oz
Item Length
9.2 in
Item Width
7.3 in
Additional Product Features
Intended Audience
Trade
LCCN
2014-946670
Dewey Edition
23
Dewey Decimal
658.8/340285
Synopsis
The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business., The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. Shows you what to measure, how to measure, and ways to interpret the data Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter business decisions that generate more loyal customers Offers easy-to-digest information on understanding each stage of the customer journey Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered., Learn to: Manage the total customer experience Collect, measure, and interpret customer data Use data to build strong customer relationships Transition to a data-driven customer experience Understand customers, enhance branding, and drive sales with customer analytics Understanding customer behavior and ensuring a positive experience are crucial to business success. This easy-to-read guide provides everything you need to know to stay on track, from interpreting customer data and testing to understanding usability metrics and enhancing brand awareness. Dive in, and connect with your customers like never before! Segmenting customers apply segmenting to your customer base with a complete breakdown of the process and the advantages you ll gain through segmenting The customer journey explore the entire customer journey by applying usability metrics, customer satisfaction and benchmarking studies, customer awareness measures, post-purchase analytics, and more Testing, testing, testing find out what to measure, how to measure, ways to interpret data, and how to use A/B testing and purchasing testing to gain valuable insight Let s get real apply real-world customer analytics examples from top companies to your own endeavors What s in an attitude? understand how customer attitudes influence behavior and the effectiveness of your brand Open the book and find: A complete overview of measuring branding and customer awareness How to measure and track customer loyalty The skinny on product requirements and development Tips on understanding and acting on usability metrics The lowdown on prediction and statistics in understanding customers Ten customer metrics you should collect Ten methods to improve the customer experience
LC Classification Number
HF5415.5
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- c***m (412)- Feedback left by buyer.Past 6 monthsVerified purchaseWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- v***v (2054)- Feedback left by buyer.Past monthVerified purchaseAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
- a***r (375)- Feedback left by buyer.Past monthVerified purchasei am so happy to have every book of this series! the price of the book & the shipping is very reasonable! the book was as described & was in excellent condition! it was shipped quickly & arrived quickly! the books are always packaged carefully so they arrived undamaged! the communication from the sellers is always excellent--they go out of their way for excellent customer service! i have been a repeat customer from this seller & always will be! this seller is the best bookseller on ebay!