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Marketing for Entrepreneurs: Concepts and Applications for New Ventures
by Crane, Frederick G. | PB | LikeNew
US $7.64
Approximately£5.69
Condition:
“Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ”... Read moreAbout condition
Like New
A book that has been read, but looks new. The book cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. May have no identifying marks on the inside cover. No wear and tear. See the seller’s listing for full details and description of any imperfections.
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Free Economy Shipping.
Estimated between Thu, 31 Jul and Mon, 4 Aug to 94104
Located in: Aurora, Illinois, United States
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eBay item number:146372693209
Item specifics
- Condition
- Like New
- Seller notes
- Binding
- Paperback
- Book Title
- Marketing for Entrepreneurs
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781452230047
About this product
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
1452230048
ISBN-13
9781452230047
eBay Product ID (ePID)
111342374
Product Key Features
Number of Pages
264 Pages
Publication Name
Marketing for Entrepreneurs : concepts and Applications for New Ventures
Language
English
Publication Year
2012
Subject
Marketing / General, Entrepreneurship, General
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
12 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
Preface1. Marketing in an Entrepreneurial Context2. Finding and Evaluating the Right Marketing Opportunity3. Using Marketing Research to Ensure Entrepreneurial Success4. Understanding Customers and Competitors5. Segmentation, Targeting, and Positioning6. Developing New Products and Services7. Building and Sustaining the Entrepreneurial Brand8. Entrepreneurial Pricing9. Entrepreneurial Channel Development and Supply Chain Management10. Entrepreneurial Promotion: Doing More With Less!11. The Entrepreneurial Marketing PlanAppendix - Sample Entrepreneurial Marketing Plan
Synopsis
Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical, Insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success., Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. Business expert and influential author Frederick G. Crane focuses on how to use marketing to find, evaluate, and exploit the right venture opportunity. He then walks students and professionals through the various phases and steps of the marketing process, highlighting what is unique to and effective for entrepreneurial pursuits. Written for existing entrepreneurs and potential entrepreneurs alike, this book guides readers from where they are to where they want to be!
LC Classification Number
HF5415.13
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- c***m (417)- Feedback left by buyer.Past 6 monthsVerified purchaseWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
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- a***r (375)- Feedback left by buyer.Past monthVerified purchasei am so happy to have every book of this series! the price of the book & the shipping is very reasonable! the book was as described & was in excellent condition! it was shipped quickly & arrived quickly! the books are always packaged carefully so they arrived undamaged! the communication from the sellers is always excellent--they go out of their way for excellent customer service! i have been a repeat customer from this seller & always will be! this seller is the best bookseller on ebay!
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- c***m (417)- Feedback left by buyer.Past 6 monthsVerified purchaseWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- v***v (2054)- Feedback left by buyer.Past monthVerified purchaseAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
- a***r (375)- Feedback left by buyer.Past monthVerified purchasei am so happy to have every book of this series! the price of the book & the shipping is very reasonable! the book was as described & was in excellent condition! it was shipped quickly & arrived quickly! the books are always packaged carefully so they arrived undamaged! the communication from the sellers is always excellent--they go out of their way for excellent customer service! i have been a repeat customer from this seller & always will be! this seller is the best bookseller on ebay!