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Hegarty on Advertising: Turning Intell..., John Hegarty

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Last updated on 04 Jun, 2025 03:49:16 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
Hegarty on Advertising: Turning Intelligence into Magic
Book Title
Hegarty on Advertising: Turning Intelligence into Magic
ISBN
0500515565
EAN
9780500515563
Binding
Hardback
Date of Publication
2011-06-06
Release Title
Hegarty on Advertising: Turning Intelligence into Magic
Artist
John Hegarty
Brand
N/A
Colour
N/A
Publication Year
2011
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Hegarty on Advertising: Turning Intelligence Into Magic
Item Height
229 mm
Author
John Hegarty
Publisher
Thames & Hudson LTD
Subject
Advertising
Item Weight
830 g
Item Width
166 mm
Number of Pages
224 Pages

About this product

Product Information

Here is a book that no creative professional should be without. Written by one of the world's leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal `Vorsprung durch Technik', amongst many, many other highly successful campaigns for major brands. Hegarty on Advertising represents the 21st century's answer to David Ogilvy's bestselling Confessions of an Advertising Man and provides both John Hegarty's advice on the elements of advertising, from pitching to the effects of new technology, and the story of his career from his early days at Saatchi and Saatchi to the global force that Bartle, Bogle, Hegarty is today.

Product Identifiers

Publisher
Thames & Hudson LTD
ISBN-13
9780500515563
eBay Product ID (ePID)
102660290

Product Key Features

Number of Pages
224 Pages
Publication Name
Hegarty on Advertising: Turning Intelligence Into Magic
Language
English
Subject
Advertising
Publication Year
2011
Type
Textbook
Author
John Hegarty
Format
Hardcover

Dimensions

Item Height
229 mm
Item Weight
830 g
Item Width
166 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
John Hegarty

Item description from the seller

Seller business information

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VAT number: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
CRN: 06437594
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Product ratings and reviews

4.5
2 product ratings
  • 1 users rated this 5 out of 5 stars
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Most relevant reviews

  • Good book for ad people

    I must admit that I was looking for a book about trends and the psychology of modern advertising in general, whereas this is really a book of inspiration and advice for people actually in the industry (which I am not). However it makes interesting reading and is written in a way that keeps you turning the pages. Hegarty is certainly not afraid to speak his mind and blow his own trumpet, and he shows off plenty of his own work in this book, but then so did Ogilvy and his books were great. The layout and text techniques are unusual, but I guess that's would you'd expect from an "ideas" person. I'm about half way through at the moment and will certainly finish it. Ad people would probably learn a lot from this book. I'm not sorry I bought it, but I'll probably search again for another book ...

    Verified purchase: YesCondition: Pre-ownedSold by: worldofbooks08

  • Good Condition as described

    Haven't had the chance to read it yet but my friend's read it and he said its quite inspiring.

    Verified purchase: YesCondition: Pre-ownedSold by: worldofbooks08