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Advertising Organizations and Publications: A Resource Guide
by Jones, John Philip | HC | VeryGood
US $28.73
Approximately£21.23
Condition:
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Read moreAbout condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
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eBay item number:146453093613
Item specifics
- Condition
- Very Good
- Seller notes
- Binding
- Hardcover
- Book Title
- Advertising Organizations and Publications
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780761912361
About this product
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
0761912363
ISBN-13
9780761912361
eBay Product ID (ePID)
1859513
Product Key Features
Number of Pages
360 Pages
Publication Name
Advertising Organizations and Publications : a Resource Guide
Language
English
Subject
Advertising & Promotion
Publication Year
2000
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Weight
26.1 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
99-050479
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
659.1
Table Of Content
IntroductionPART ONE: ADVERTISING ORGANIZATIONSAdvertising Archives - Diane Foxhill Carothers The University of IllinoisAdvertising Archives Other CollectionsThe Advertising Association (AA) (UK) - Andrew BrownThe Advertising CouncilThe Advertising Educational Foundation (AEF) - Paula A AlexThe Advertising Federation of Australia (AFA) - Helga DiamondAdvertising Industry AwardsThe Advertising Research Foundation (ARF) - Jim SpaethAdvertising Seminars International (asi)The American Academy of Advertising (AAA) - Robert L KingThe American Advertising Federation (AAF) and the Advertising Hall of FameThe American Association of Advertising Agencies (AAAA)The American Marketing Association (AMA)Arcature (formerly the Coalition for Brand Equity)The Association of National Advertisers (ANA)The Audit Bureau of Circulations (ABC)British Design and Art Direction (D&AD)The Childrens Advertising Review Unit (CARU) - Elizabeth LascoutxCompetitive Media Reporting (CMR)The Council for Marketing and Opinion Research (CMOR)The Council of American Survey Research Organizations (CASRO)Cox Direct Annual Surveys of Promotional PracticesThe Direct Marketing Association (DMA)The Direct Marketing Educational Foundation (DMEF) - Laurie J SparThe European Association of Advertising Agencies (EAAA)The European Society for Opinion and Marketing Research (ESOMAR)The Federal Trade Commission (FTC) and How It Regulates Advertising - Jan SlaterThe Free-Standing Insert (FSI) CouncilGenootschap Voor ReclameGesamtverband Werbeagenturen (GWA) - Henning Von ViereggeThe History of Advertising Trust Archive (HAT)The Incorporated Society of British Advertisers (ISBA)Institut de Recherches dEtudes Publicitaires (IREP)The Institute of Canadian Advertising (ICA) - John G SinclairThe Institute of Practitioners in Advertising (IPA) - Tessa GoodingThe International Advertising Association (IAA)The International Advertising Festival, CannesThe International Federation of Periodical Publishers (FIPP)The International Radio and Television Society Foundation (IRTS)The Internet Advertising Bureau (IAB)The Magazine Publishers of America (MPA)The Marketing Science Institute (MSI)The Marketing Society (UK)The Market Research CouncilThe Market Research Society (MRS) (UK) - David BarrThe Market Research Society of Australia (MRSA)The Media Research Club of Chicago (MRCC)The National Advertising Division, National Advertising Review Board and the Self-Regulating of Advertising - Rana SaidThe National Association of Broadcasters (NAB)The National Newspaper Association (NNA)The New Products Showcase and Learning Center (NPSLC)The Newspaper Association of America (NAA)The One Club for Art and CopyThe Outdoor Advertising Association of America (OAAA)The Partnership for a Drug-Free America (PDFA)The Point-of-Purchase Advertising Institute (POPAI)The Promotional Products Association International (PPAI)The Promotion Marketing Association (PMA)The Radio Advertising Bureau (RAB)The Second Wind Advertising Agency NetworkThe State Advertising CoalitionThe Television Bureau of Advertising (TBA)The Traffic Audit Bureau for Media Measurement (TAB)The World Federation of Advertisers (WFA)The Yellow Pages Publishers Association (YPPA)PART TWO: ADVERTISING PUBLICATIONS Admap Advertising Age Adweek Magazines American Demographics (AD) Campaign Commercial Communications The Integrated Marketing Communication Research Journal Interactive Marketing (UK) The International Journal of Advertising (IJOA) The Journal of Marketing Communication (JMC) - Philip Kitchen Market Leader Advertising Organizations That Publish Journals United StatesAdvertising Organizations That Publish Journals InternationalPART THREE: POSTLUDEThe Founding Fathers - Philip Jones
Synopsis
John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek , Advertising Age and AdMap are also included., John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications.Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations.The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded., "John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest." --Andy Fenning, Executive Vice President, Director of Strategic Development, J. Walter Thompson, New York "John Philip Jones is a name you know . . . . with opinions you value . . . . and updated and current information. Here is everything you need to know about advertising." --Don E. Schultz, President, Agora, Inc, Northwestern University John Philip Jones, best-selling author of Whats In a Name? Advertising and the Concept of Brands and When Ads Work: New Proof that Advertising Triggers Sales, has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organizations purpose, activity, and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America)., With 27 entries from outside of the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age, and AdMap are also included. This resource guide is the fifth and final volume of a series edited by John Philip Jones that comprises an essential advertising library. How Advertising Works: The Role of Research The Advertising Business How to Use Advertising to Build Strong Brands International Advertising: Realities and Myths Advertising Organizations and Publications, John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations. The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded., John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organizations purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek , Advertising Age and AdMap are also included.
LC Classification Number
HF5813.U6A654 2000
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- a***r (375)- Feedback left by buyer.Past monthVerified purchasei am so happy to have every book of this series! the price of the book & the shipping is very reasonable! the book was as described & was in excellent condition! it was shipped quickly & arrived quickly! the books are always packaged carefully so they arrived undamaged! the communication from the sellers is always excellent--they go out of their way for excellent customer service! i have been a repeat customer from this seller & always will be! this seller is the best bookseller on ebay!
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