Back to home page
|Listed in category:

Picture 1 of 1

Picture 1 of 1
Have one to sell?
Sell it yourself

Implicative Marketing: For A Sustainable by Florence Touz | Paperback | 2021

i-got-to-have-that
(528297)
Registered as a business seller
Seller's other items
Contact seller
£27.32
Condition:
New
Breathe easy. Returns accepted.
Postage:
Doesn't post to United States.
Located in: Boston, United Kingdom
Delivery:
Varies
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
Payments:
    Diners Club

Shop with confidence

eBay Premium Service
Top rated seller, fast delivery, and easy returns. Learn more- Top Rated Plus - opens in a new window or tab
eBay Money Back Guarantee
Get the item you ordered or your money back. Learn moreeBay Money Back Guarantee - opens new window or tab
Report this item - opens in new window or tab
Seller assumes all responsibility for this listing.
eBay item number:146519317224
Last updated on 11 Jun, 2025 04:10:41 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Implicative Marketing: For A Sustainable
Narrative Type
Non Fiction/Fiction
Product Group
Book
Age Level
Adults
Modified Item
No
Date Published
30 Mar 2020
ISBN-10
0367498790
EAN
9780367498795
Brand
outledge 1st edition
MPN
Does Not Apply
ISBN
9780367498795
Genre
Politics
Publication Name
Implicative Marketing: for a Sustainable Economy
Publisher
Taylor & Francis LTD
Subject
Management, Advertising, Marketing
Publication Year
2021
Series
Routledge Focus on Business and Management
Type
Textbook
Format
Paperback
Language
English
Item Height
216 mm
Author
Florence Touze
Item Weight
163 g
Item Width
138 mm
Number of Pages
102 Pages

About this product

Product Information

This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a business impasse. Exposed to such practices, consumers have grown tired of meaningless offers coupled with the destruction of value as prices are driven down. As a result, today's marketing professionals find themselves in the firing line of a combat focused on greater social responsibility and environmental sustainability. Thanks to new ways of understanding consumers and branding, this book suggests how such a challenge can be met. Through the presentation of experiences, studies and concrete cases, the reader gains a tangible, fresh perspective on marketing: a new global, responsible, creative and collaborative model that helps respect sustainable consumption. Implicative Marketing presents a paradigm shift, one that will be of considerable interest not just to academics and their students, but also to marketing practitioners.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780367498795
eBay Product ID (ePID)
11049024311

Product Key Features

Number of Pages
102 Pages
Language
English
Publication Name
Implicative Marketing: for a Sustainable Economy
Publication Year
2021
Subject
Management, Advertising, Marketing
Type
Textbook
Author
Florence Touze
Series
Routledge Focus on Business and Management
Format
Paperback

Dimensions

Item Height
216 mm
Item Weight
163 g
Item Width
138 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Florence Touze

Item description from the seller

Seller business information

I certify that all my selling activities will comply with all EU laws and regulations.
VAT number: GB 217657296
About this seller

i-got-to-have-that

99.5% positive Feedback•1.6M items sold

Joined May 2012
Registered as a business seller
Visit shopContact

Detailed seller ratings

Average for the last 12 months
Accurate description
4.9
Reasonable postage cost
5.0
Delivery time
5.0
Communication
4.9

Seller Feedback (555,750)

All ratings
Positive
Neutral
Negative
  • _***t (858)- Feedback left by buyer.
    Past month
    Verified purchase
    Excellent ebayer accurate description and delivery was a couple of days early which was an added bonus. Packaged securely and great value for money also Ist class communication from the seller and its been a pleasure doing business thank you.
    Dracula: Curse of the Vampire: 6 (Snowbooks Adventure Gamebooks 6) | Paperback (#145894463274)
  • l***a (653)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    I'm really happy with the book and the service I received. The book arrived as described. The book was brand new and in amazing condition. The purchase price was great value for money. The item was despatched very quickly and arrived the next day. The item was well-packaged in a secure and appropriate card envelope. The communication from the seller was polite, timely and factual. I would definitely recommend this book seller as one of the best on eBay.
    Beas Bad Day: A Big Bright Feelings Book (#196455165627)
  • l***i (26)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Absolutely outstanding seller! The item was exactly as described, in perfect condition, and packaged with exceptional care. Communication was prompt, friendly, and professional throughout the entire process. Shipping was incredibly fast, and the overall experience was seamless. I highly recommend this seller and will definitely purchase from them again. Thank you for an excellent transaction and a wonderful product! A+++ service and quality. Great value as well, appreciate it!
    Encyclopedia of Herbal Medicine New Edition: 560 Herbs and Remedies for Common A (#225592446302)
See all Feedback

More to explore: