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Ad Law: The Essential Guide to Advertising Law and Regulation

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£66.76
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Last updated on 21 May, 2025 12:40:50 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Brand
Lindsay, Richard
Edition
1
Publication Date
27-09-2016
Country of Origin
USA, United States
Net Quantity/Number of Units
1
Dimensions LxWxH - Cms
6.1X0.79X9.25
ISBN-10
0749472898
ISBN-13
9780749472894
SKU
DADAX0749472898
Book Title
Ad Law: The Essential Guide to Advertising Law and Regulatio
No of Pages
416
Release Title
Ad Law: The Essential Guide to Advertising Law and Regulatio
ISBN
9780749472894
Publication Year
2016
Type
Textbook
Format
Paperback
Language
English
Publication Name
Ad Law: the Essential Guide to Advertising Law and Regulation
Item Height
235 mm
Author
Richard Lindsay
Publisher
Kogan Page LTD
Subject
Law, Advertising
Item Weight
645 g
Item Width
155 mm
Number of Pages
416 Pages

About this product

Product Information

Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can 'go viral' in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand's reputation, its creative work, and the strategic planning behind it. Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement. Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors.

Product Identifiers

Publisher
Kogan Page LTD
ISBN-13
9780749472894
eBay Product ID (ePID)
223768830

Product Key Features

Number of Pages
416 Pages
Publication Name
Ad Law: the Essential Guide to Advertising Law and Regulation
Language
English
Subject
Law, Advertising
Publication Year
2016
Type
Textbook
Author
Richard Lindsay
Format
Paperback

Dimensions

Item Height
235 mm
Item Weight
645 g
Item Width
155 mm

Additional Product Features

Editor
Richard Lindsay
Country/Region of Manufacture
United Kingdom

Item description from the seller

Seller business information

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VAT number: GB 252332141
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