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Marketing Management (14th Edition) by Philip T. Kotler; Kevin Lane Keller
by Philip T. Kotler; Kevin Lane Keller | HC | VeryGood
US $7.30
Approximately£5.39
Condition:
“Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ”... Read moreAbout condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy it nowMarketing Management (14th Edition) by Philip T. Kotler; Kevin Lane Keller
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Estimated between Sat, 26 Jul and Wed, 30 Jul to 94104
Located in: Aurora, Illinois, United States
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eBay item number:146633402662
Item specifics
- Condition
- Very Good
- Seller notes
- Binding
- Hardcover
- Book Title
- Marketing Management (14th Edition)
- Weight
- 3 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780132102926
About this product
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0132102927
ISBN-13
9780132102926
eBay Product ID (ePID)
2223628
Product Key Features
Number of Pages
816 Pages
Publication Name
Marketing Management
Language
English
Publication Year
2011
Subject
Marketing / General
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
58.6 Oz
Item Length
10.9 in
Item Width
8.8 in
Additional Product Features
Edition Number
14
Intended Audience
College Audience
LCCN
2010-046655
Dewey Edition
23
Dewey Decimal
658.8
Edition Description
Revised edition
Table Of Content
Part 1: Understanding Marketing Management Chapter 1. Defining Marketing for the 21st Century Chapter 2. Developing Marketing Strategies and Plans Part 2: Capturing Marketing Insights Chapter 3. Gathering Information and Scanning the Environment Chapter 4. Conducting Marketing Research and Forecasting on Demand Part 3: Connecting with Customers Chapter 5. Creating Long-term Loyalty Relationships Chapter 6. Analyzing Consumer Markets Chapter 7. Analyzing Business Markets Chapter 8. Identifying Market Segments and Targets Part 4: Building Strong Brands Chapter 9. Creating Brand Equity Chapter 10. Crafting the Brand Position Chapter 11. Competitive Dynamics Part 5: Shaping the Market Chapter 12. Setting Product Strategy Chapter 13. Designing and Managing Services Chapter 14. Developing Pricing Strategies and Programs Part 6: Delivering Value Chapter 15. Designing and Managing Integrated Marketing Chapter 16. Managing Retailing, Wholesaling, and Logistics Part 7: Communicating Value Chapter 17. Designing and Managing Integrated Marketing Communications Chapter 18. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations Chapter 19. Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling Part 8: Creating Successful Long-Term Growth Chapter 20. Introducing New Marketing Offerings Chapter 21. Tapping into Global Markets Chapter 22. Managing a Holistic Marketing Organization
Synopsis
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice., Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform., Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab Pearson s online tutorial and assessment platform. ", Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.
LC Classification Number
HF5415.13.K64 2012
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- c***m (410)- Feedback left by buyer.Past 6 monthsVerified purchaseWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- a***r (375)- Feedback left by buyer.Past monthVerified purchasei am so happy to have every book of this series! the price of the book & the shipping is very reasonable! the book was as described & was in excellent condition! it was shipped quickly & arrived quickly! the books are always packaged carefully so they arrived undamaged! the communication from the sellers is always excellent--they go out of their way for excellent customer service! i have been a repeat customer from this seller & always will be! this seller is the best bookseller on ebay!
- l***b (331)- Feedback left by buyer.Past monthVerified purchase5 STARS on ALL aspects... ITEM AS DESCRIBED - 5 STARS... PACKAGING & SHIPPING - 5 STARS... VALUE OF ITEM RECEIVED - 5 STARS... COMMUNICATION - 5 STARS. Would highly recommend this seller to all Ebay buyers without any reservations. Thanks again for your business with BB812, and we do appreciate your care and consideration of our offer. HAPPY EBAY LIFE !!!