Advertising and Public Relations Research 2nd edition paperback

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Item specifics

Condition
Acceptable
A book with obvious wear. May have some damage to the book cover but the book is still completely intact. The binding may be slightly damaged around the edges but it is still completely intact. May have some underlining and highlighting of text and some writing in the margins, but there are no missing pages or anything else that would compromise the readability or legibility of the text. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
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“Cover Edge Wearing, Folding, Curve-shaped appearance. Highlighting can be seen in pages. Other ...
Series
A to Z
Educational Level
Adult & Further Education
Personalized
No
Level
Beginner, Advanced, Business
Features
Collection
Country/Region of Manufacture
United States
California Prop 65 Warning
AS IS, FOR COLLECTIBLE DISPLAY.
ISBN
9780765636065
Category

About this product

Product Identifiers

Publisher
Routledge
ISBN-10
0765636069
ISBN-13
9780765636065
eBay Product ID (ePID)
167538860

Product Key Features

Number of Pages
384 Pages
Language
English
Publication Name
Advertising and Public Relations Research
Publication Year
2014
Subject
Public Relations, General, Advertising & Promotion
Type
Textbook
Author
Samuel Bradley, Larry D. Kelley, Donald W. Jugenheimer, Jerry Hudson
Subject Area
Business & Economics
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
9.9 Oz
Item Length
9.3 in
Item Width
7.6 in

Additional Product Features

Edition Number
2
Intended Audience
College Audience
LCCN
2013-018764
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
659.072
Edition Description
Revised edition,New Edition
Table Of Content
Part I: Introduction to Advertising and Public Relations Research 1. Needs for Research in Advertising and Public Relations 2. Some Research Definitions 3. Planning and Using Research 4. Designing Research Part II: Secondary Research in Advertising and Public Relations 5. Introduction to Secondary Research 6. Syndicated Research 7. Online Resources 8. Other Useful Resources Part III: Primary Research in Advertising and Public Relations: Qualitative Research 9. Uses of Qualitative Research 10. Focus Groups 11. Content Analysis 12. In-depth Interviews 13. Other Qualitative Methods 14. How Qualitative Research Can Enhance Quantitative Research 15. Handling Qualitative Findings Part IV: Primary Research in Advertising and Public Relations: Quantitative Research 16. Empirical Research: Survey Research 17. Sampling 18. Measuring Instruments 19. Question Wording 20. Interviewer Training 21. Obtaining Accurate Responses 22. Data Tabulation 23. Applications of Quantitative Research 24. Experimental Research 25. Experimental Approaches 26. Quasi-Experimental Research 27. Experimental Applications in Advertising and Public Relations Part V: Primary Research in Advertising and Public Relations: Other Research Methods 28. Historical and Legal Research and Critical Analysis Part VI: Advertising and Public Relations Research Data Analysis 29. Handling Data 30. Scaling Techniques 31. Mapping Techniques 32. Statistics 33. Statistical Analytic Tools Part VII: Practical Aspects of Advertising and Public Relations Research 34. Who Should Conduct Research? 35. Applying Research to Advertising and Public Relations Situations 36. The Research Report 37. Ethics in Research
Synopsis
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
LC Classification Number
HF5814.J77 2014

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SpaceClearance

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