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The New Strategic Brand Management: Advanced Insights and Strategic Thinking by Jean-Noel Kapferer (Paperback, 2012)

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Product Information

Adopted internationally by business schools and MBA programmes, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, Jean-Noel Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition of The New Strategic Brand Management builds on its impressive reputation, including new information to enable students and practitioners to stay up to date with targeting, adding recent research and market knowledge to the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka, plus models and frameworks such as the Brand Identity Prism, it remains at the forefront of strategic brand thinking.

Product Identifiers

Publisher
Kogan Page Ltd
ISBN-13
9780749465155
eBay Product ID (ePID)
113048365

Product Key Features

Author
Jean-Noel Kapferer
Publication Name
The New Strategic Brand Management: Advanced Insights and Strategic Thinking
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2012
Type
Textbook
Number of Pages
512 Pages

Dimensions

Item Height
245mm
Item Width
188mm
Item Weight
995g

Additional Product Features

Title_Author
Jean-Noel Kapferer
Country/Region of Manufacture
United Kingdom

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The New Strategic Brand Management: Advanced Insights and Strategic Thinking by Jean-Noel Kapferer (Paperback, 2012)

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

The Psychology of Money: Timeless lessons on wealth, greed, and happiness by Morgan Housel (Paperback, 2020)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Behave: The Biology of Humans at Our Best and Worst by Robert M Sapolsky (Paperback, 2018)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Sea Harrier Over The Falklands by Commander Sharkey Ward (Paperback, 2007)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Save on Adult Learning & University

STOCK MARKET CHART PATTERNS CHEAT SHEET POSTER A4 GLOSSY + CANDLESTICK CHARTS

PRINCE2 Agile®

Death's End by Cixin Liu (English) Paperback Book

The Definitive Diabetic Air Fryer Cookbook 2000 Days of Easy and Nutritious A...

Carpenters Metric Roofing Ready Reckoner by W.E. Gray NEW Paperback softback

Power Maths Year 4 Pupil Practice Book 4A (Power Maths Print)

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