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Basic Marketing Research : Using Microsoft Excel Data Analysis by Ronald F. B...

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US $8.95
Approximately£7.09
Condition:
Very Good
“No Software Disk”
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Located in: Dade City, Florida, United States
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eBay item number:152109842405
Last updated on 09 Aug, 2023 22:52:15 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“No Software Disk”
ISBN
9780131452268
EAN
9780131452268
Subject Area
Computers, Business & Economics
Publication Name
Basic Marketing Research : Using Microsoft Excel Data Analysis
Publisher
Prentice Hall PTR
Item Length
10 in
Subject
Desktop Applications / Spreadsheets, Marketing / Research
Publication Year
2005
Type
Textbook
Format
CD-ROM / Trade Paperback
Language
English
Author
Ronald F. Bush, Alvin C. Burns
Item Weight
33.5 Oz
Item Width
8 in
Number of Pages
544 Pages

About this product

Product Information

This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in ("XL Data Analyst® ) designed specifically to use the power of Excel for "marketing research applications,"" a data analysis output that is exceptionally easy to understand. Basic descriptive statistics, differences through one-way ANOVA, cross-tabulation/Chi-square and Pearson Correlation, and simple and multiple regression are all comprehensively covered. Because it utilizes the popular Excel program, this is a must-use guide for all those involved in marketing research, statistical analysis, and report preparation.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0131452266
ISBN-13
9780131452268
eBay Product ID (ePID)
30780205

Product Key Features

Number of Pages
544 Pages
Language
English
Publication Name
Basic Marketing Research : Using Microsoft Excel Data Analysis
Publication Year
2005
Subject
Desktop Applications / Spreadsheets, Marketing / Research
Type
Textbook
Subject Area
Computers, Business & Economics
Author
Ronald F. Bush, Alvin C. Burns
Format
CD-ROM / Trade Paperback

Dimensions

Item Weight
33.5 Oz
Item Length
10 in
Item Width
8 in

Additional Product Features

LCCN
2004-044753
Dewey Edition
22
Dewey Decimal
658.8/30285554
Lc Classification Number
Hf5415.2.B7787 2003
Copyright Date
2005

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