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2 books: Facebook: The Missing Manual + The Facebook Era -Ships Free
US $11.99
Approximately£9.50
Condition:
“Both books are soft cover and are in VERY GOOD condition. There are no marks of any kind on the text ”... Read moreAbout condition
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Located in: Phoenix, Arizona, United States
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Estimated between Fri, 28 Jun and Wed, 3 Jul to 43230
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eBay item number:152594284997
Item specifics
- Condition
- Very Good
- Seller notes
- Subject
- Marketing / General, Web / Social Media, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce)
- Topic
- Historical
- Features
- 1st Edition
- ISBN
- 9780137152223
- Subject Area
- Computers, Business & Economics
- Publication Name
- Facebook Era : Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff
- Publisher
- Prentice Hall PTR
- Item Length
- 9 in
- Publication Year
- 2009
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7 in
- Item Weight
- 11.8 Oz
- Item Width
- 6 in
- Number of Pages
- 256 Pages
About this product
Product Information
"People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we''ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them." --Sheryl Sandberg, Chief Operating Officer, Facebook "...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive." --David Mather, President, Hoovers, Inc. The ''90s were about the World Wide Web of information and the power of linking web pages. Today it''s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era , Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world''s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com''s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today''s radically new era: The Facebook Era . Join the conversation--www.thefacebookera.com. Fan the book--www.facebook.com/thefacebookera. Right this minute, more than 1.5 million people are on Facebook. They''re interacting with friends--and talking about your brands. They''re learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you''re closer to your customers than ever before. Read this book, and then go get them! Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helping you get ahead of the curve and ahead of the competition, too. Includes a practical 60-day action plan for positioning your company to win in the Facebook Era For companies of all sizes, in all industries--and business functions ranging from marketing to operations By Clara Shih, creator of Faceconnector, the first business application on Facebook Learn how to... Understand how social networking transforms our personal and professional relationships Why social networking will have business impact comparable to the Internet Use online social networks to hypertarget your customers Hone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevance Define and implement your optimal social networking brand strategy Ask the right questions, set the right goals and priorities, and execute on it Implement effective governance and compliance Understand and mitigate the risks of social networking/Web 2.0 initiatives
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0137152221
ISBN-13
9780137152223
eBay Product ID (ePID)
71126473
Product Key Features
Number of Pages
256 Pages
Language
English
Publication Name
Facebook Era : Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff
Publication Year
2009
Subject
Marketing / General, Web / Social Media, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce)
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
11.8 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
LCCN
2009-000872
Dewey Edition
22
Target Audience
Trade
Illustrated
Yes
Dewey Decimal
658.8/72
Lc Classification Number
Hd30.37.S49 2009
Table of Content
Foreword by Marc Benioff, CEO, Salesforce.com ix Acknowledgments xii About the Author xiv Introduction 1 Why You're Reading This Book 2 Welcome to the Facebook Era 3 How to Use This Book 5 Part I: A Brief History of Social Media 1 The Fourth Revolution 11 Mainframe Computing 12 The PC 14 The World Wide Web 15 The Online Social Graph 17 Empowering the End User 22 2 The Evolution of Digital Media 25 Storage and Creation 26 Media Distribution 26 The Future: Social Filtering 29 Why Facebook Is Different 34 Social Network Ecosystems 36 What the Social Graph Means for Digital Media 42 3 Social Capital from Networking Online 43 Establishing a New Category of Relationships 44 Online Interactions Supplement Offline Networking 50 Flattening Effect 52 Creating New Value from Network Effects 52 Blurring the Lines 57 Part II: Transforming the Way We Do Business 4 Social Sales 61 Transforming the Sales Cycle 62 The Need for Multiple Network Structures 79 CRM--The First Social Network? 80 5 Social Network Marketing 81 Hypertargeting 82 Loyalty and Engagement 89 Social Distribution 96 Challenges and Limitations 103 6 Social Innovation 107 Concept Generation 108 Prototyping 115 Commercial Implementation 117 Continual Iteration 120 7 Social Recruiting 123 The Best Social Networks for Recruiting 124 Sourcing Candidates 126 Candidate References 134 Employer and Recruiter Reputation 135 Keeping in Touch 137 Advice for Candidates 141 Employee Poaching 141 Part III: Your Step-By-Step Guide to Using Facebook for Business 8 Engage Your Customers 145 Start with Strategy and Objectives 146 Find Your Unsanctioned Communities 148 Define and Establish Your Presence 155 9 Get Your Message Across 163 Hypersegment Your Audience 164 Choose Your Media Strategy 167 10 Build and Manage Your Relationships 181 Setting Up Your Facebook Account 181 Interacting on Facebook 187 Asking for and Providing Introductions 193 11 Corporate Governance and Strategy 195 Choosing the Right Network Model 196 Identify Key Risk Areas 198 Partner with Legal, IT, and PR 200 12 The Future of Social Business 203 The Innovator's Dilemma 204 The ROI of Social 205 Social Trends 205 What the Future Means for Doing Business 206 Final Remarks 211 A Snapshot of Top Social Networking Sites, March 2009 213 Index 223
Copyright Date
2009
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| Postage and packaging | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy Delivery (USPS Media MailTM) | Estimated between Fri, 28 Jun and Wed, 3 Jul to 43230 |
| US $6.99 (approx £5.54) | United States | Expedited Delivery (USPS Priority Mail Flat Rate Envelope®) | Estimated between Thu, 27 Jun and Tue, 2 Jul to 43230 |
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| Will usually dispatch within 1 working day of receiving cleared payment. |
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The Facebook Era
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