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ROI: Building The CRM Business Case by Petersen, Glen S.

£23.69
Condition:
Like New
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Located in: Hertfordshire, United Kingdom
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eBay item number:154467731870
Last updated on 28 Sep, 2022 11:19:08 BSTView all revisionsView all revisions

Item specifics

Condition
Like New: A book that has been read, but looks new. The book cover has no visible wear, and the dust ...
Book Title
ROI: Building The CRM Business Case
ISBN
9781413401103
EAN
9781413401103
Publication Year
2003
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Roi Building the Crm Business Case
Item Height
216 mm
Author
Glen S Petersen
Publisher
Xlibris Corporation
Subject
Marketing
Item Weight
621 g
Item Width
140 mm
Number of Pages
384 Pages

About this product

Product Information

This book provides a framework for creating the necessary rallying point to bring the organization together in support of the initiative. Moreover, this book describes how to establish metrics so that your organization will be able to define success and understand what it must do to achieve it. The final chapter provides an outline for pulling together your business case. As a reference, this book provides insight regarding the concept of ROI but more importantly it includes the following key references: .Over 120 examples of how companies across many industries and size have successfully applied elements of CRM and e-Business and achieved measurable results. .Over 700 performance metrics that are commonly used across functions and industries. .A glossary of over 300 terms associated with CRM, e-Business, and ROI. .Templates to assist the reader in organizing data and assumptions. .A case study to use as a reference. This book provides a complete framework to understand the nature of ROI calculations and to make it a pivotal part of a successful implementation. The book is based on Mr. Petersen's extensive experience with strategic and operational planning and his consulting work in the CRM industry. As indicated above, the workbook also provides extensive reference material that should help the reader and his or her organization to effectively traverse the difficult waters of this technology and emerge on the other side with a clear success.

Product Identifiers

Publisher
Xlibris Corporation
ISBN-13
9781413401103
eBay Product ID (ePID)
28046612699

Product Key Features

Number of Pages
384 Pages
Publication Name
Roi Building the Crm Business Case
Language
English
Subject
Marketing
Publication Year
2003
Type
Textbook
Author
Glen S Petersen
Format
Hardcover

Dimensions

Item Height
216 mm
Item Weight
621 g
Item Width
140 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Glen S Petersen

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Seller business information

I certify that all my selling activities will comply with all EU laws and regulations.
VAT number: GB 858 5123 06
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Phatpocket Book Shoppe

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Phatpocket Ltd is a world class secondhand bookstore based in Hertfordshire, United Kingdom. We specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast ...
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