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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

danavai
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Located in: Weston-super-Mare, United Kingdom
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eBay item number:155053131464
Last updated on 11 Aug, 2024 15:29:23 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Topic
Classicism
ISBN
9781119164005
Publication Year
2016
Type
Textbook
Format
Paperback
Language
English
Publication Name
Hey, Whipple, Squeeze This: the Classic Guide to Creating Great Ads
Item Height
235 mm
Author
Edward Boches, Luke Sullivan
Publisher
John Wiley & Sons INC International Concepts
Subject
Advertising
Item Weight
538 g
Item Width
163 mm
Number of Pages
448 Pages

About this product

Product Information

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781119164005
eBay Product ID (ePID)
221289150

Product Key Features

Number of Pages
448 Pages
Language
English
Publication Name
Hey, Whipple, Squeeze This: the Classic Guide to Creating Great Ads
Publication Year
2016
Subject
Advertising
Type
Textbook
Author
Edward Boches, Luke Sullivan
Format
Paperback

Dimensions

Item Height
235 mm
Item Weight
538 g
Item Width
163 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Edward Boches, Luke Sullivan

Item description from the seller

About this seller

danavai

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