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International Marketing: Strategy and Theory by Shaw, John, Onkvisit, Sak

£17.44
Condition:
Acceptable
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Located in: Hertfordshire, United Kingdom
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Last updated on 31 Aug, 2022 05:06:20 BSTView all revisionsView all revisions

Item specifics

Condition
Acceptable: A book with obvious wear. May have some damage to the book cover but the book is still ...
Book Title
International Marketing: Strategy and Theory
ISBN
9780415311335
EAN
9780415311335
Publication Year
2004
Type
Textbook
Format
Paperback
Language
English
Publication Name
International Marketing: Strategy and Theory
Item Height
246 mm
Author
Sak Onkvisit, John Shaw
Publisher
Taylor & Francis LTD
Subject
Economics, Marketing
Item Weight
1724 g
Item Width
189 mm
Number of Pages
620 Pages

About this product

Product Information

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780415311335
eBay Product ID (ePID)
91925666

Product Key Features

Number of Pages
620 Pages
Publication Name
International Marketing: Strategy and Theory
Language
English
Subject
Economics, Marketing
Publication Year
2004
Type
Textbook
Author
Sak Onkvisit, John Shaw
Format
Paperback

Dimensions

Item Height
246 mm
Item Weight
1724 g
Item Width
189 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Sak Onkvisit, John Shaw

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Phatpocket Ltd is a world class secondhand bookstore based in Hertfordshire, United Kingdom. We specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast ...
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