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Len Rogers - Barclays Guide to Marketing for the Small Business Paperback New

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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9780631172475
Publication Year
1990
Type
Textbook
Format
Paperback
Language
English
Publication Name
The Barclays Guide to Marketing for the Small Business
Item Height
216mm
Author
Len Rogers
Publisher
John Wiley & Sons AND Sons LTD
Item Width
138mm
Subject
Marketing, Business
Item Weight
304g
Number of Pages
150 Pages

About this product

Product Information

An introduction to marketing for people who have recently started or who intend to start and run their own business. It explains the key aspects of marketing in a practical straight-forward way, including: how to plan products and services for specific markets; how to define your target market; how to price; where and how to start your operations and, when you employ others, how to get everyone involved in marketing; the best distribution policy to adopt, how to develop a structural sales presentation that can be adopted by anyone who sells for you; the use of simply produced sales literature and price lists; when quoting for business, how to turn a quotation into a selling proposal, and examples of good and bad marketing from a variety of businesses.

Product Identifiers

Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780631172475
eBay Product ID (ePID)
87601767

Product Key Features

Author
Len Rogers
Publication Name
The Barclays Guide to Marketing for the Small Business
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
1990
Type
Textbook
Number of Pages
150 Pages

Dimensions

Item Height
216mm
Item Width
138mm
Item Weight
304g

Additional Product Features

Title_Author
Len Rogers
Series Title
Barclays Guides for the Small Business S.
Country/Region of Manufacture
United Kingdom

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Registered as a private seller
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