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Marketing Research Kit For Dummies by Michael Hyman, Jeremy Sierra (Paperback, 2010)

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Product Information

The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780470520680
eBay Product ID (ePID)
92487466

Product Key Features

Author
Michael Hyman, Jeremy Sierra
Publication Name
Marketing Research Kit for Dummies
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2010
Type
Textbook
Number of Pages
416 Pages

Dimensions

Item Height
231mm
Item Width
189mm
Item Weight
746g

Additional Product Features

Title_Author
Michael Hyman, Jeremy Sierra
Country/Region of Manufacture
United States

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Marketing Research Kit For Dummies by Michael Hyman, Jeremy Sierra (Paperback, 2010)

Best-selling in Adult Learning & University

The Psychology of Money: Timeless lessons on wealth, greed, and happiness by Morgan Housel (Paperback, 2020)

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Happy Odyssey by Adrian Carton de Wiart (Paperback, 2007)

Planet Ponzi by Mitch Feierstein (Paperback, 2012)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Becoming Bulletproof: Life Lessons from a Secret Service Agent by Evy Poumpouras (Paperback, 2020)

Save on Adult Learning & University

Die with Zero: Getting All� You Can from Your Money and Paperback Fast Shipping

STOCK MARKET CHART PATTERNS CHEAT SHEET POSTER A4 GLOSSY + CANDLESTICK CHARTS

Diazepam What No One Will Tell You About Pocket Pharmacy

The Hairy Bikers Eat to Beat Type 2 Diabetes 80 Delicious & Filling Recipes NEW

Life is Strange: Welcome to Blackwell Academy by Matt Forbeck (English) Hardcove

11 Plus Verbal Reasoning Study and Practice Book for GL Assessment NEW

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About this product

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