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Memes in Digital Culture (The MIT Press Essential Knowledge series): In Digital
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eBay item number:156178134157
Item specifics
- Condition
- Book Title
- Memes in Digital Culture (The MIT Press Essential Knowledge serie
- Genre
- Media studies
- ISBN
- 9780262525435
- Publication Year
- 2013
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Memes in Digital Culture
- Item Height
- 178mm
- Publisher
- MIT Press LTD
- Item Width
- 127mm
- Subject
- Computer Science
- Item Weight
- 227g
- Number of Pages
- 216 Pages
About this product
Product Information
Taking Gangnam Style seriously- what Internet memes can tell us about digital culture.In December 2012, the exuberant video Gangnam Style became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video- Mitt Romney Style, NASA Johnson Style, Egyptian Style, and many others. Gangnam Style (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme- a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience. In this book, Limor Shifman investigates Internet memes and what they tell us about digital culture. Shifman discusses a series of well-known Internet memes-including Leave Britney Alone, the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street's We Are the 99 Percent. She offers a novel definition of Internet memes- digital content units with common characteristics, created with awareness of each other, and circulated, imitated, and transformed via the Internet by many users. She differentiates memes from virals; analyzes what makes memes and virals successful; describes popular meme genres; discusses memes as new modes of political participation in democratic and nondemocratic regimes; and examines memes as agents of globalization. Memes, Shifman argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular. Internet memes may be entertaining, but in this book Limor Shifman makes a compelling argument for taking them seriously.
Product Identifiers
Publisher
MIT Press LTD
ISBN-13
9780262525435
eBay Product ID (ePID)
176597068
Product Key Features
Publication Name
Memes in Digital Culture
Format
Paperback
Language
English
Subject
Computer Science
Publication Year
2013
Type
Textbook
Number of Pages
216 Pages
Dimensions
Item Height
178mm
Item Width
127mm
Item Weight
227g
Additional Product Features
Series Title
Mit Press Essential Knowledge Series
Country/Region of Manufacture
United States
Item description from the seller
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Revival Books Ltd
Revival Books
Hall Carr Mill
Fallbarn Road
Rawtenstall
Lancashire
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- GB 901578627
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- 07693718
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