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Ray Hutton - Jewels in the Crown: How Tata Transformed Jaguar & Landrover NrM

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Item specifics

Condition
Like New: A book that has been read, but looks new. The book cover has no visible wear, and the dust ...
ISBN
9781908739827
Publication Year
2013
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover
Item Height
235mm
Author
Ray Hutton
Publisher
Elliott & Thompson The Limited
Item Width
156mm
Subject
Business
Item Weight
590g
Number of Pages
224 Pages

About this product

Product Information

Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes. This book shows how it was done.

Product Identifiers

Publisher
Elliott & Thompson The Limited
ISBN-13
9781908739827
eBay Product ID (ePID)
148980572

Product Key Features

Author
Ray Hutton
Publication Name
Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover
Format
Hardcover
Language
English
Subject
Business
Publication Year
2013
Type
Textbook
Number of Pages
224 Pages

Dimensions

Item Height
235mm
Item Width
156mm
Item Weight
590g

Additional Product Features

Title_Author
Ray Hutton
Country/Region of Manufacture
United Kingdom

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  • by graham22220_2
    01 Sep, 2017

    Excellent

    Essential reading for all those people interested in the British motor industry and Jaguar in particular.

    Verified purchase: YesCondition: NewSold by: cobaltiger

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