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Services Marketing: People, Technology, Strategy 8th Edition by Jochen Wirtz (En

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AU $99.78
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eBay item number:156188314550
Last updated on 28 Aug, 2024 11:14:18 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9781944659011
Book Title
Services Marketing: People, Technology, Strategy
ISBN
9781944659011
Publication Year
2016
Type
Textbook
Format
Paperback
Language
English
Publication Name
Services Marketing: People, Technology, Strategy (Eighth Edition)
Author
Christopher Lovelock, Jochen Wirtz
Publisher
World Scientific Publishing Co Inc (USA)
Subject
Marketing
Number of Pages
800 Pages

About this product

Product Information

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Product Identifiers

Publisher
World Scientific Publishing Co Inc (USA)
ISBN-13
9781944659011
eBay Product ID (ePID)
226745350

Product Key Features

Publication Name
Services Marketing: People, Technology, Strategy (Eighth Edition)
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2016
Type
Textbook
Author
Christopher Lovelock, Jochen Wirtz
Number of Pages
800 Pages

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Jochen Wirtz, Christopher Lovelock

Item description from the seller

Business seller information

The Nile Group Pty Ltd
The Nile
42 Apex Dr
3029 Truganina, VIC
Australia
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  • AU 82107909133
  • GB 293967539
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