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Marketing Research: Applied Insight 6th Edition by Dan Nunan (English) Paperback

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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9781292308722
Book Title
Marketing Research
ISBN
9781292308722

About this product

Product Information

For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students and an instructor's manual including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing.

Product Identifiers

Publisher
Pearson Education Limited
ISBN-13
9781292308722
eBay Product ID (ePID)
2317392315

Product Key Features

Publication Year
2020
Subject
Marketing
Language
English
Publication Name
Marketing Research: Applied Insight, 6th Edition
Type
Textbook
Author
Naresh Malhotra, David Birks, Dan Nunan
Format
Paperback

Dimensions

Item Height
264 mm
Item Weight
1775 g
Item Width
193 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
David Birks, Naresh Malhotra, Dan Nunan

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