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LOGO Savvy: Top Brand Design Firms Share Their Naming and Identity Strategies

£3.71
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Located in: Rossendale, United Kingdom
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eBay item number:156345790864
Last updated on 14 Apr, 2025 14:06:27 BSTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Genre
Graphic design
ISBN
9781592535071
Publication Year
2008
Format
Paperback
Language
English
Book Title
Logo Savvy: Top Brand Design Firms Share Their Naming and Identity Strategies
Item Height
235mm
Author
Perry Chua, Dann Ilicic
Publisher
Rockport Publishers Inc.
Item Width
235mm
Item Weight
730g
Number of Pages
192 Pages

About this product

Product Information

How to choose a name and create a catchy mark After the business plan, the first step for any new company is choosing a name-a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task. Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients.

Product Identifiers

Publisher
Rockport Publishers Inc.
ISBN-13
9781592535071
eBay Product ID (ePID)
89000022

Product Key Features

Book Title
Logo Savvy: Top Brand Design Firms Share Their Naming and Identity Strategies
Author
Perry Chua, Dann Ilicic
Format
Paperback
Language
English
Publication Year
2008
Number of Pages
192 Pages

Dimensions

Item Height
235mm
Item Width
235mm
Item Weight
730g

Additional Product Features

Title_Author
Dann Ilicic, Perry Chua
Country/Region of Manufacture
United States

Item description from the seller

Seller business information

I certify that all my selling activities will comply with all EU laws and regulations.
VAT number: GB 901578627
CRN: 07693718
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WeBuyBooks

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