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E-Commerce 2017, Global Edition

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Condition:
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Located in: Rossendale, United Kingdom
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eBay item number:156601975040
Last updated on 04 Jul, 2025 11:24:03 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Book Title
E-Commerce 2017, Global Edition
Language
English
Genre
E-commerce: business aspects
ISBN
9781292211688
Publication Year
2017
Type
Textbook
Format
Paperback
Publication Name
E-Commerce 2017, Global Edition
Item Height
255 mm
Author
Kenneth C. Laudon, Carol Guercio Traver
Publisher
Pearson Education The Limited
Subject
Business
Item Weight
1650 g
Item Width
204 mm
Number of Pages
912 Pages

About this product

Product Information

Understanding the Vast and Expanding Field of E-commerce Laudon's E-commerce 2017: Business, Technology, Society emphasises three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Pinterest, Spotify, and Alibaba kick off the course while preparing students for real-life scenarios. In the Thirteenth Edition, Laudon and Traver add new existing case studies and update existing ones to match developments in the e-commerce field in today's tech world. They have built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

Product Identifiers

Publisher
Pearson Education The Limited
ISBN-13
9781292211688
eBay Product ID (ePID)
236798407

Product Key Features

Subject
Business
Publication Year
2017
Number of Pages
912 Pages
Publication Name
E-Commerce 2017, Global Edition
Type
Textbook
Author
Kenneth C. Laudon, Carol Guercio Traver
Format
Paperback

Dimensions

Item Height
255 mm
Item Weight
1650 g
Item Width
204 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom

Item description from the seller

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I certify that all my selling activities will comply with all EU laws and regulations.
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