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Product Strategy and Management by Susan Hart and Michael Baker (2007, Perfect)
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The nature and practice of the life cycle are central to the firm#146;s overall strategy for competitiveness. Past Chairman of the Chartered Institute of Marketing and founder of its Academic Senate, he was Chair of the Marketing Education Group for 16 years and President of its successor, the Academy of Marketing, for 18 years.
- Buy it nowProduct Strategy and Management by Michael Baker (English) Paperback Book
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About this product
Product Identifiers
PublisherPrentice Hall PTR
ISBN-100273694502
ISBN-139780273694502
eBay Product ID (ePID)86675024
Product Key Features
Edition2
Book TitleProduct Strategy and Management
Number of Pages560 Pages
LanguageEnglish
Publication Year2007
TopicMarketing / General, Management, Strategic Planning
FeaturesRevised
IllustratorYes
GenreBusiness & Economics
AuthorSusan Hart, Michael Baker
FormatPerfect
Dimensions
Item Height1.2 in
Item Weight37.5 oz.
Item Length9.8 in
Item Width7.5 in
Additional Product Features
Intended AudienceTrade
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