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Ogilvy on Advertising, Ogilvy, David, 9780394729039 - Picture 1 of 1
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Ogilvy on Advertising, Ogilvy, David, 9780394729039

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US $13.48
Approximately£9.90
Condition:
Very Good
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Located in: Dallas, Texas, United States
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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
ISBN
9780394729039

About this product

Product Identifiers

Publisher
Knopf Doubleday Publishing Group
ISBN-10
039472903X
ISBN-13
9780394729039
eBay Product ID (ePID)
9038257618

Product Key Features

Book Title
Ogilvy on Advertising
Number of Pages
224 Pages
Language
English
Topic
Media Studies, Graphic Arts / Advertising, Advertising & Promotion
Publication Year
1985
Illustrator
Yes
Genre
Design, Social Science, Business & Economics
Author
David Ogilvy
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
22.4 Oz
Item Length
9.7 in
Item Width
7.3 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
19
Dewey Decimal
659.1/028
Synopsis
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising - How to choose an agency for your product - The secrets behind advertising that works - How to write successful copy--and get people to read it - Eighteen miracles of research - What advertising can do for charities And much, much more., A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: * How to get a job in advertising * How to choose an agency for your product * The secrets behind advertising that works * How to write successful copy--and get people to read it * Eighteen miracles of research * What advertising can do for charities And much, much more.

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HPB-Emerald

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Hello, and welcome to HPB Inc.! We have been in business for over 50 years and we specialize in used books and media of all kinds. We ship via the US Postal Service and DHL from the USA. Items are ...
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Product ratings and reviews

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4.8
10 product ratings
  • 9 users rated this 5 out of 5 stars
  • 0 users rated this 4 out of 5 stars
  • 1 users rated this 3 out of 5 stars
  • 0 users rated this 2 out of 5 stars
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Would recommend

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Most relevant reviews

See all 9 reviews
  • by artfromny
    09 May, 2017

    A1980s Ad Man Reminisces - nice, but no real guidance

    No doubt Ogilvy was one of the Titans of advertising. This is a fun and easy to read romp through his career, full of anecdotes about working for, with, and in an agency. There are many general suggestions of the basics of advertising, and numerous photos of great ads in the past. Unfortunately, I bought this book hoping for insight into writing compelling copy and laying out an effective page. Very little along those lines was provided by the book. A fun, nostalgic read? Sure, but that is not what I anticipated, wanted or needed.

    Verified purchase: YesCondition: Pre-ownedSold by: goodwillbks

  • by chieft69
    05 Nov, 2019

    Real Inspiration for Writers in A World of Social Media and Fancy Graphics --The Power of Words

    The Book is Awesome. Any young person that think they want to work in Advertising, this Book is A Must Have. You will learn more about Advertising, Direct Mail & Copywriting than listening to some professor philosphy but might not have ever really worked in the field in real life. Fancy Graphics is not always what motivate people to buy. Long copy as a salesperson and way to make sales must not ever be under estimated. Benefits. How will a product really make a difference in a person life. Those things are what motivate people to buy and move to action. Good stories and life lessons and life jewels. Benefits told in a plain down to earth manner in story form outperform pretty and fancy graphics. Writers will really be inspired by this book for many reasons.

    Verified purchase: YesCondition: Pre-ownedSold by: worldofbooksusa

  • by dieselpower1982
    09 Nov, 2015

    Great Marketing Information

    Excellent book by David Ogilvy. Basic Marketing rules never change, the psychology is the same as it was 50 years ago. David gives us a look at all the rules that still work today. I recommend this book, and I think its a great value.

    Verified purchase: YesCondition: Pre-ownedSold by: goodwillbookworksaustin

  • by tlawrence2001
    06 Oct, 2023

    Excellent book

    This is a good and excellent book and a good tool for copywriting

    Verified purchase: YesCondition: Pre-ownedSold by: discover-books

  • by februarycold
    20 Jan, 2020

    Ogilvy was a very interesting and brilliant man and lived a very varied life.

    very informative and interesting. This is a very good read not only for advertising but about Ogilvy himself. This is a very well written book.

    Verified purchase: YesCondition: Pre-ownedSold by: mikesanderlin

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