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Lovemarks by Kevin Roberts (2005, Hardcover)

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This hardcover book, "Lovemarks: The Future Beyond Brands" by Kevin Roberts, is a valuable addition to any business professional's library. With 240 pages of insightful content, this book explores the concept of Lovemarks, a term Roberts coined to describe the emotional connection between a brand and its consumers. The book, published in 2006 by PowerHouse Books, U.S., is in English and measures 246mm in height and 202mm in width, with a weight of 978g. It is classified as a textbook and falls under the category of Books, Comics & Magazines. Roberts' expertise in business strategy and marketing make this book a must-read for anyone interested in the topic.