Exploring Package Design by Chuck Groth (2005, Perfect, New Edition)

Delamr Cengage Learning

1401872174

9781401872175

45400143

Chuck Groth

Exploring Package Design

Perfect

English

New Edition

Computer Graphics, General, Graphic Arts / General

2005

Textbook

Design, Computers

256 Pages

9.9 in

0.5 in

8 in

22.4 Oz

2005-053831

Ts195.4.G76 2006

New Edition

Chapter One: What is package design?Chapter Two: Understanding Board Tools and TechniquesChapter Three: Communicating Across Multiple SurfacesChapter Four: Creating Convincing Mock-ups Chapter Five: Reproducing 'special processes' for package mock-upsChapter Six: An introduction to patterns Chapter Seven: Selling your package: The Point of Purchase DisplayChapter Eight: Marketing yourself as a package designerChapter Nine:Conclusion

Chapter One: What is package design? Chapter Two: Understanding Board Tools and Techniques Chapter Three: Communicating Across Multiple Surfaces Chapter Four: Creating Convincing Mock-ups Chapter Five: Reproducing special processes for package mock-ups Chapter Six: An introduction to patterns Chapter Seven: Selling your package: The Point of Purchase Display Chapter Eight: Marketing yourself as a package designer Chapter Nine: Conclusion

2006

Scholarly & Professional

741.6

22

Yes