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Egypt's Beer: Stella, Identity, and the Modern State by Foda, Omar D.
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eBay item number:166945574892
Item specifics
- Condition
- EAN
- 9781477319550
- UPC
- 9781477319550
- ISBN
- 9781477319550
- MPN
- N/A
- Book Title
- Egypt's Beer: Stella, Identity, and the Modern Sta
- Item Length
- 22.6 cm
- Publication Year
- 2019
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Egypt's Beer: Stella, Identity, and the Modern State
- Item Height
- 229 mm
- Publisher
- University of Texas Press
- Subject
- History
- Item Weight
- 496 g
- Item Width
- 152 mm
- Number of Pages
- 264 Pages
About this product
Product Information
Although alcohol is generally forbidden in Muslim countries, beer has been an important part of Egyptian identity for much of the last century. Egypt's Stella beer (which only coincidentally shares a name with the Belgian beer Stella Artois) became a particularly meaningful symbol of the changes that occurred in Egypt after British Occupation. Weaving cultural studies with business history, Egypt's Beer traces Egyptian history from 1880 to 2003 through the study of social, economic, and technological changes that surrounded the production and consumption of Stella beer in Egypt, providing an unparalleled case study of economic success during an era of seismic transformation. Delving into archival troves-including the papers of his grandfather, who for twenty years was CEO of the company that produced Stella-Omar D. Foda explains how Stella Beer achieved a powerful presence in all popular forms of art and media, including Arabic novels, songs, films, and journalism. As the company's success was built on a mix of innovation, efficient use of local resources, executive excellence, and shifting cultural dynamics, this is the story of the rise of a distinctly Egyptian modernity seen through the lens of a distinctly Egyptian brand.
Product Identifiers
Publisher
University of Texas Press
ISBN-13
9781477319550
eBay Product ID (ePID)
6046530051
Product Key Features
Number of Pages
264 Pages
Language
English
Publication Name
Egypt's Beer: Stella, Identity, and the Modern State
Publication Year
2019
Subject
History
Type
Textbook
Format
Paperback
Dimensions
Item Height
229 mm
Item Weight
496 g
Item Width
152 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
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