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The Manager's Guide to Competitive In... By John J. McGonagle,Carolyn M. Vella,

Pearly Books
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Last updated on 10 Jun, 2025 06:45:08 BSTView all revisionsView all revisions

Item specifics

Condition
Like New
A book that has been read, but looks new. The book cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. May have no identifying marks on the inside cover. No wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“New and unread, however there is some shelf wear on cover, including light marking and / or light ...
Book Title
The Manager's Guide to Competative Intellligence
ISBN
9781567205718
Publication Year
2003
Type
Textbook
Format
Hardcover
Language
English
Publication Name
The Manager's Guide to Competitive Intelligence
Author
John J. Mcgonagle, Carolyn M. Vella
Publisher
ABC-Clio
Subject
Marketing, Business
Number of Pages
272 Pages

About this product

Product Information

There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client-his or her employer-and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them. Competitive intelligence (CI) is now becoming a mature profession. With that maturation comes the need to develop and understand the how's and why's of managing CI, as distinguished from understanding how CI works. There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client-his or her employer-and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them. In addition to providing hints on diagnosing individual situations, many forms and checklists that the manager can use immediately are included.

Product Identifiers

Publisher
ABC-Clio
ISBN-13
9781567205718
eBay Product ID (ePID)
239078464

Product Key Features

Publication Year
2003
Subject
Marketing, Business
Number of Pages
272 Pages
Language
English
Publication Name
The Manager's Guide to Competitive Intelligence
Type
Textbook
Author
John J. Mcgonagle, Carolyn M. Vella
Format
Hardcover

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Carolyn M. Vella, John J. Mcgonagle

Item description from the seller

Seller business information

I certify that all my selling activities will comply with all EU laws and regulations.
VAT number: GB 680912721
About this seller

Pearly Books

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  • e***e (978)- Feedback left by buyer.
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    Very nice, pristine item, new as described and at a very good price too. Sent speedily, safely & securely packaged. Altogether a seriously good service from this dealer. I am VERY pleased, many thanks.
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    The item was well packaged and in a new condition as listed. I notified Pearly Books of a minor manufacturing issue that wasn't their fault as the book came shrink-wrapped from the manufacturer, and they quickly replaced the book for a perfect copy. Great and fast communication; highly recommended seller.
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    As described. Great condition. Fast despatch, and we'll packaged. Very good price also. Excellent ebay seller. Thank you.
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