Product Information
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.Product Identifiers
PublisherHarvard Business Review Press
ISBN-139780875846514
eBay Product ID (ePID)91983632
Product Key Features
Number of Pages336 Pages
Publication NameThe Balanced Scorecard: Translating Strategy Into Action
LanguageEnglish
SubjectManagement, Business
Publication Year1996
TypeTextbook
AuthorDavid P. Norton, Robert S. Kaplan
FormatHardcover
Dimensions
Item Height241 mm
Item Weight657 g
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorRobert S. Kaplan, David P. Norton