The Balanced Scorecard: Translating Strategy into Action by David P. Norton, Robert S. Kaplan (Hardcover, 1996)

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Product Description : The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

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The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

Product Identifiers

PublisherHarvard Business Review Press
ISBN-139780875846514
eBay Product ID (ePID)91983632

Product Key Features

Number of Pages336 Pages
Publication NameThe Balanced Scorecard: Translating Strategy Into Action
LanguageEnglish
SubjectManagement, Business
Publication Year1996
TypeTextbook
AuthorDavid P. Norton, Robert S. Kaplan
FormatHardcover

Dimensions

Item Height241 mm
Item Weight657 g
Item Width162 mm

Additional Product Features

Country/Region of ManufactureUnited States
Title_AuthorRobert S. Kaplan, David P. Norton

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