Type Is Beautiful : The Story of Fifty Remarkable Fonts by Simon Loxley (2016, Hardcover)
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Fonts are everywhere. You may even have a favorite serif or sans serif. Type is Beautiful traces the history of fifty remarkable fonts. Thoroughly researched and visually exciting, it takes readers through the story of each font’s creation and distinct characteristics, as well as why it succeeded or failed.
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About this product
Product Identifiers
PublisherBodleian Library
ISBN-10185124431X
ISBN-139781851244317
eBay Product ID (ePID)25038384154
Product Key Features
Book TitleType Is Beautiful : the Story of Fifty Remarkable Fonts
Number of Pages288 Pages
LanguageEnglish
Publication Year2016
TopicGraphic Arts / Typography
IllustratorYes
GenreDesign
AuthorSimon Loxley
FormatHardcover
Dimensions
Item Height1.2 in
Item Weight19.1 Oz
Item Length8.5 in
Item Width5 in
Additional Product Features
Intended AudienceTrade
Dewey Edition23
Dewey Decimal686.22409
Table Of ContentAcknowledgements Introduction Gutenberg's Bible Type Jenson's Roman Type The Aldine Italics Fraktur Garamond Caslon Caslon's English Arabick Baskerville Bodoni Fat Face Italic Two Lines English Egyptian Pouchée's 18 Lines No. 2 Braille Chinese Advertiser Characters French Antique Typewriter Faces Golden Type Doves Type Arnold Böcklin Cloister Black Centaur Goudy Old Style London Underground Souvenir Cooper Black Neuland Arrighi Future Broadway Gill Sans Times New Roman Peignot Stencil Super Veloz Helvetica Calypso Transport Antique Olive Data 70 Bloody Hell Arcadia Mason Natwest Comic Sans Amanar Channel 4 Fonts Guardian Egyptian Piel Script Lushootseed Zulia Bibliography Picture Credits Index
SynopsisOf equal appeal to general readers, designers and typographers, this book is a vibrant cultural guide to fifty of the most remarkable typefaces., Fonts are everywhere. You may even have a favorite serif or sans serif. But have you ever wondered who took the bold steps to create it? Behind every great font is a great story, and, in this fascinating cultural history, graphic designer and design writer Simon Loxley covers more than five hundred years in the history of typography--from the oldest printed typeface used in the Gutenberg Bible right up to the present day. Type is Beautiful traces the history of fifty remarkable fonts. Thoroughly researched and visually exciting, it takes readers through the story of each font's creation and distinct characteristics, as well as why it succeeded or failed. Some of the fonts were commissioned for major commercial or cultural projects. Edward Johnston's iconic Johnston Sans, for instance, was created for the London Underground and remained there exclusively until a redesign in the 1980s. Other fonts became culturally significant unintentionally. The designer of the controversial Comic Sans created the typeface to fill the need for a font to fit the speech bubbles for a Microsoft program, never expecting it to become one of the world's favorite--and most-maligned--fonts. Along the way, Loxley gives readers an unforgettable cast of characters, including Johannes Gutenberg, William Caslon, Nicolas Jenson, Stanley Morison, William Morris, and Thomas Cobden-Sanderson, the English artist and bookbinder who famously "bequeathed" the unique metal type created for his failed Doves Press to the Thames, casting the type into the river to prevent its future use. Brimming with fascinating facts, Type is Beautiful is a highly informative and entertaining trip through a lesser-known aspect of history that turns out to have major significance for print and design culture. From Blackletter to Baskerville and Bodoni, you will find yourself looking at fonts with a newfound appreciation., Behind every typeface is a story - who designed it, and why? What are its distinctive characteristics, and what cultural baggage does it carry?This book explores fifty of the most remarkable typefaces, dating from the birth of European printing in the fifteenth century (and the type used in the Gutenberg Bible - the first significant book to be printed in Europe) to the present day. It features key examples in the aesthetic development of typography (Caslon, Baskerville, Bodoni) and those fonts which have made a significant impact on the wider world.Many fonts have added style to something culturally important (such as Johnston Sans on the London Underground), or assumed a cultural significance of their own, sometimes by accident. The designer of Comic Sans, for example, created the typeface for use in speech bubbles for a Microsoft programme, never expecting it to become one of the world's favourite - and also most maligned - fonts.Through the fonts this book also examines the often colourful lives of the key designers in the evolution of typography: Johannes Gutenberg, William Caslon, Nicolas Jenson, Stanley Morison and William Morris, among others - including one who threw his unique set of metal type into the Thames to prevent others from misusing it - and the enduring influence they have had on print culture.Of equal appeal to general readers, designers and typographers, this book is a vibrant cultural guide to the aesthetic choices we make in order to spread the word.
LC Classification NumberZ250.A2
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- 26 Jan, 2017
More than you'll ever want to know
Theme content is not for everyone but I found it informative. I would recommend to select friends.Verified purchase: YesCondition: Pre-owned
