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Brand Meaning: Meaning, Myth and Mystique in Today’s Brands by Mark Batey
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- Buy it nowBrand Meaning: Meaning, Myth and Mystique in Today’s Brands by Mark Batey
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eBay item number:167349808544
Item specifics
- Condition
- EAN
- 9781138839410
- UPC
- 9781138839410
- ISBN
- 9781138839410
- MPN
- N/A
- Book Title
- Brand Meaning: Meaning, Myth and Mystique in Today
- Item Length
- 22.9 cm
- Subject Area
- Experimental Psychology
- Publication Name
- Brand Meaning: Meaning, Myth and Mystique in Today's Brands
- Publisher
- Taylor & Francis LTD
- Subject
- Marketing
- Publication Year
- 2015
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 229 mm
- Item Weight
- 454 g
- Item Width
- 152 mm
- Number of Pages
- 230 Pages
About this product
Product Information
This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book's multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9781138839410
eBay Product ID (ePID)
212860469
Product Key Features
Number of Pages
230 Pages
Publication Name
Brand Meaning: Meaning, Myth and Mystique in Today's Brands
Language
English
Subject
Marketing
Publication Year
2015
Type
Textbook
Subject Area
Experimental Psychology
Format
Hardcover
Dimensions
Item Height
229 mm
Item Weight
454 g
Item Width
152 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
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Seller Feedback (133,910)
- 4***2 (324)- Feedback left by buyer.Past monthVerified purchaseThank you very much arrived today safe and sound all as described on ebay, very well packed with clear address, very good new condition cd good communication good value for money a good quality ebay seller.
- n***w (3)- Feedback left by buyer.Past 6 monthsVerified purchaseItem arrived on time and was packaged well. The item was exactly as advertised and was amazing value compared to other places. The seller was also incredibly speedy at replying to my enquiries. Although it was not the fault of the seller (the packaging used to send the item was more than sufficient), my figure did have a manufacturing defect (the left hand was broken off). Thankfully superglue put it back in place and no one can tell it was broken.Ichibansho Figure Dragon Ball Demon Piccolo Daimaoh(Ex Mystical Adventure) (#375870724809)
- e***e (656)- Feedback left by buyer.Past 6 monthsVerified purchaseItem as described, well packaged, great price, unfortunately it took 9 days to arrive from stated dispatch date and seller didn’t respond to my request to investigate why tracking was still showing it as awaiting dispatch for a number of days.