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Nike : Better Is Temporary by Sam Grawe (2021, Hardcover)

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The product is a hardcover book titled "Nike: Better Is Temporary" by author Sam Grawe. Published by Phaidon Press, Incorporated in 2021, this book falls under the genres of Design and Business & Economics. With a focus on fashion and accessories, as well as general economics, this 320-page book features illustrations and offers insights into the world of Nike and its temporary yet impactful designs. The book is in English and measures 12.4 inches in length, 9.1 inches in width, and 1.5 inches in height, weighing 86.2 ounces.

About this product

Product Identifiers

PublisherPhaidon Press, Incorporated

ISBN-101838660518

ISBN-139781838660512

eBay Product ID (ePID)16050406512

Product Key Features

Book TitleNike : Better Is Temporary

Number of Pages320 Pages

LanguageEnglish

TopicFashion & Accessories, Economics / General

Publication Year2021

IllustratorYes

GenreDesign, Business & Economics

AuthorSam Grawe

FormatHardcover

Dimensions

Item Height1.5 in

Item Weight86.2 Oz

Item Length12.4 in

Item Width9.1 in

Additional Product Features

Intended AudienceTrade

LCCN2020-300906

Dewey Edition23

Reviews'An anthological landmark publication that offers a behind-the-scenes insight into the internal design philosophy of Nike.' - HYPEBEAST 'The book takes a deep dive into the approach Nike takes when it came to creating its industry-defining products, along with showcasing previously-unseen designs, prototypes, insider stories, and more.' - Footwear News 'An unprecedented look behind the scenes.' - Design Week '[ Nike ] demonstrates the core role that marketing and storytelling play at the sportswear brand.' - Creative Review 'The ultimate coffee-table book for the hypebeast you know and love.' - Glamour, 'An anthological landmark publication that offers a behind-the-scenes insight into the internal design philosophy of Nike.' - HYPEBEAST 'The book takes a deep dive into the approach Nike takes when it came to creating its industry-defining products, along with showcasing previously-unseen designs, prototypes, insider stories, and more.' - Footwear News 'An unprecedented look behind the scenes.' - Design Week '[Nike] demonstrates the core role that marketing and storytelling play at the sportswear brand.' - Creative Review 'The ultimate coffee-table book for the hypebeast you know and love.' - Glamour, "An anthological landmark publication that offers a behind-the-scenes insight into the internal design philosophy of Nike." -- Hypebeast "The book takes a deep dive into the approach Nike takes when it came to creating its industry-defining products, along with showcasing previously-unseen designs, prototypes, insider stories, and more." -- Footwear News "An unprecedented look behind the scenes." -- Design Week "[Nike] demonstrates the core role that marketing and storytelling play at the sportswear brand." -- Creative Review

Number of Volumes15000 vols.

Dewey Decimal338.7/68870973

SynopsisAt Nike, the desire to be the best is a journey, not a destination - better is always temporary. Phaidon commemorates the company's influence with Nike: Better is Temporary , a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon. This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability. The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color." Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come., For more than half a century, Nike has played a pivotal role in the evolution of design and innovation in sport, producing some of the most iconic footwear, apparel, and ad campaigns in industry history. With exclusive access to the Nike campus and through conversations with key members of the creative and leadership teams, author Sam Grawe delves deep into thecompany's internal design philosophy to reveal precisely what makes Nike such a global phenomenon. A one-of-a-kind, immersive visual survey, Nike: Better is Temporary celebrates the groundbreaking achievements that can result from the pursuit for perfection.

LC Classification NumberHD9992