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Guerrilla Advertising: Unconventional Brand Communication by Mike Dorrian, Gavin
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Located in: Morecambe, United Kingdom
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eBay item number:172820493280
Item specifics
- Condition
- ISBN
- 9781856694704
- Publication Year
- 2006
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Guerrilla Advertising: Unconventional Brand Communication
- Item Height
- 300mm
- Publisher
- Laurence King Publishing
- Item Width
- 230mm
- Subject
- Business, Economy & Industry, Advertising
- Item Weight
- 1120g
- Number of Pages
- 192 Pages
About this product
Product Information
This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured/grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.
Product Identifiers
Publisher
Laurence King Publishing
ISBN-10
1856694704
ISBN-13
9781856694704
eBay Product ID (ePID)
87877187
Product Key Features
Publication Name
Guerrilla Advertising: Unconventional Brand Communication
Format
Paperback
Language
English
Subject
Business, Economy & Industry, Advertising
Publication Year
2006
Type
Textbook
Number of Pages
192 Pages
Dimensions
Item Height
300mm
Item Width
230mm
Weight
1120g
Height
300mm
Width
230mm
Item Weight
1120g
Additional Product Features
Spine
20mm
Genre
Sales & Marketing
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:172820493280
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Item location:
Morecambe, United Kingdom
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Excludes:
Afghanistan, Libya, Nauru, Russian Federation, Somalia, Yemen
| Postage and packaging | Import charges | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| £22.49 | See import charges at checkout | United States | Expedited Delivery (International Priority Shipping) | Estimated between Wed, 3 Jul and Thu, 11 Jul to 43230 |
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ordered "new" book as a gift. When it arrived it was far from new, tatty and dirty.
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