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E-Commerce 2018 14e Global Edition

US $66.90
Approximately£50.37
Condition:
New
More than 10 available11 sold
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US $5.90 (approx £4.44) USPS Media MailTM.
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eBay item number:173688322197
Last updated on 02 Sep, 2024 23:52:55 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Edition Description
★ International Global Edition ★
Year
2018
Modified Item
No
Product Type
★ International Global Edition Textbook ★
Educational Level
College
Features
Global Edition
Actual Book ISBN
9781292251707
ISBN
9780134839516

About this product

Product Identifiers

Publisher
Pearson Education
ISBN-10
013483951X
ISBN-13
9780134839516
eBay Product ID (ePID)
13038257700

Product Key Features

Number of Pages
912 Pages
Publication Name
E-Commerce 2018
Language
English
Publication Year
2018
Subject
Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / Internet Marketing, E-Commerce / General (See Also Computers / Electronic Commerce), Information Technology
Type
Textbook
Subject Area
Computers, Business & Economics
Author
Kenneth Laudon, Carol Traver
Format
Hardcover

Dimensions

Item Height
1.5 in
Item Weight
63.2 Oz
Item Length
10.1 in
Item Width
8 in

Additional Product Features

Edition Number
14
Intended Audience
College Audience
LCCN
2017-041167
Dewey Edition
23
Dewey Decimal
658.8/72
Table Of Content
I. Introduction to E-commerce 1. The Revolution is Just Beginning 2. E-commerce Business Models and Concepts II. Technology Infrastructure for E-commerce 3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform 4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps 5. E-commerce Security and Payment Systems III. Business Concepts and Social Ideas 6. E-commerce Marketing and Advertising Concepts 7. Social, Mobile, and Local Marketing 8. Ethical, Social, and Political Issues in E-commerce IV. E-commerce in Action 9. Online Retail and Services 10. Online Content and Media 11. Social Networks, Auctions, and Portals 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce
Synopsis
For courses in e-commerce. An in-depth look into the evolving field of e-commerce E-commerce 2018: business. technology. society provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and "Insight on" cases. Additionally, a new careers section has been added to the end of each chapter to help students prepare for corporate, working life., For courses in e-commerce. An in-depth look into the evolving field of e-commerce E-commerce 2018: business. technology. society provides readers with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach readers about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and "Insight on" cases. Additionally, a new careers section has been added to the end of each chapter to help readers prepare for corporate, working life.
LC Classification Number
HF5548.32.L38 2017b

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    I was searching for this book for a while and was appalled at the cost. I came across this seller and I was happy with the price from the seller. The seller messaged to let me know that this was the global version before it was actually shipped. That, I appreciated so much. My book arrived in perfect condition, looks great. The packaging was secure and the book, brand new. This is of great quality both in the service and the book. I will definitely use this seller again. Excellent!
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    Item arrived super quick and as described. Seller A+ communication. Highly recommended.
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    Item came exactly as describe. I really appreciate the time and caution the seller took to package this book. There was no way it could've received any water damage delivery because it was so well wrapped. The book came sooner than the expected date. At one point I even received a later date and that made me concerned because I thought it wouldn't come in time. But it did, very early as well. I recommend this seller 100% and would purchase from seller in the future if needed. Thank you so much!!
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