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The Secrets of Word-of-Mouth Marketing George Silverman Softcover - Picture 1 of 1
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The Secrets of Word-of-Mouth Marketing George Silverman Softcover

Mardi Gras Zone
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US $5.99
Approximately£4.43
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Condition:
Very Good
Breathe easy. Returns accepted.
Postage:
US $4.47 (approx £3.30) USPS Media MailTM.
Located in: New Orleans, Louisiana, United States
Delivery:
Estimated between Mon, 28 Jul and Mon, 4 Aug to 94104
Estimated delivery dates - opens in a new window or tab reflect seller's dispatch time, origin postcode, destination postcode and time of order receipt, and will depend on the delivery service selected and receipt of cleared paymentcleared payment - opens in a new window or tab. Delivery times may vary, especially during peak periods, and are an estimate only.
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30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
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eBay item number:175366416352
Last updated on 27 Aug, 2024 23:03:51 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Signed
No
Book Series
N/A
Ex Libris
No
Narrative Type
Nonfiction
Original Language
English
Intended Audience
Young Adults, Adults
Inscribed
No
Vintage
No
Personalize
No
Type
Activity Book
Personalized
No
Features
1st Edition
Country/Region of Manufacture
United States
ISBN
9780814470725

About this product

Product Identifiers

Publisher
Amacom
ISBN-10
0814470726
ISBN-13
9780814470725
eBay Product ID (ePID)
1742851

Product Key Features

Book Title
Secrets of Word-Of-Mouth Marketing : How to Trigger Exponential Sales Through Runaway Word of Mouth
Number of Pages
272 Pages
Language
English
Topic
Marketing / General, Advertising & Promotion
Publication Year
2001
Genre
Business & Economics
Author
George Silverman
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
14.5 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
LCCN
00-067635
TitleLeading
The
Dewey Edition
22
Dewey Decimal
658.8
Synopsis
"In our hype-infested society, honest and positive word of mouth can multiply sales explosively. But for those who think it happens by chance (as most marketers do), this book will be an eye-opener. The surprising truth is that word of mouth can be implemented as strategically as any other form of marketing--and at significantly lower cost This is especially good news for any seller of products or services who must maximize every marketing dollar. Central to this book is the innovative Decision Matrix, which helps readers identify who their potential buyers are and what messages those prospects need to hear from friends, coworkers, and trusted advisors. This matrix is followed by step-by-step guidance on how to construct an integrated ""no vested interest"" campaign that leverages all channels (including traditional media, the Internet, and PR), penetrates successive tiers of audiences, and builds sales exponentially. Marketers will learn how to: * Target the predominate adopter type (innovator, early, middle, late, laggard) * Create the content--the actual words--needed to accelerate the process * Identify the sources and delivery mechanisms that will be most persuasive * Use the wide variety of methods that trigger runaway word of mouth.", In our hype-infested society, honest and positive word of mouth can multiply sales explosively. But for those who think it happens by chance (as most marketers do), this book will be an eye-opener. The surprising truth is that word of mouth can be implemented as strategically as any other form of marketing - and at significantly lower cost! This is especially good news for any seller of products or services whomust maximize every marketing dollar. Central to this book is the innovative Decision Matrix, which helps readers identify who their potential buyers are and what messages those prospects need to hear from friends, coworkers, and trusted advisors. This matrix is followed by step-by-step guidance on how to construct an integrated ""no vested interest"" campaign that leverages all channels (including traditional media, the Internet, and PR), penetrates successive tiers of audiences,and builds sales exponentially. Marketers will learn how to: * Target the predominate adopter type (innovator, early, middle, late, laggard) * Create the content - the actual words - needed to accelerate the process * Identify the sources and delivery mechanisms that will be most persuasive * Use the wide variety of methods that trigger runaway word of mouth." "
LC Classification Number
HF5827.95.R67 2001

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Mardi Gras Zone

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Mardi Gras Zone is located in New Orleans, Louisiana at 2706 Royal Street. We are a small specialty supermarket, however, our eBay store has a huge variety of products not available at your regular ...
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