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The Capital One Story: How the Upstart Financial Institution Charged Toward Mark - Picture 1 of 1
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The Capital One Story: How the Upstart Financial Institution Charged Toward Mark

Intergalactic Books and More
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US $9.69
Approximately£7.17
Condition:
Good
Breathe easy. Returns accepted.
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Located in: Tucson, Arizona, United States
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Estimated between Mon, 28 Jul and Thu, 31 Jul to 94104
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eBay item number:175408216522
Last updated on 10 Jul, 2025 16:16:01 BSTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
ISBN
9781400218714

About this product

Product Identifiers

Publisher
HarperCollins Leadership
ISBN-10
1400218713
ISBN-13
9781400218714
eBay Product ID (ePID)
22038501358

Product Key Features

Book Title
Capital One Story : How the Upstart Financial Institution Charged Toward Market Leadership
Number of Pages
176 Pages
Language
English
Publication Year
2020
Topic
Finance / General, Management
Illustrator
Yes
Genre
Business & Economics
Author
Mary Curran Hackett
Book Series
The Business Storybook Ser.
Format
Hardcover

Dimensions

Item Height
0.7 in
Item Weight
8.5 Oz
Item Length
8.4 in
Item Width
5.6 in

Additional Product Features

Intended Audience
Trade
LCCN
2020-931342
TitleLeading
The
Number of Volumes
1 Vol.
Synopsis
What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry. After twenty-five years in the credit card business, Capital One has earned its place in wallets across the world. When the company's two young founders set out to individualize credit, the financial world thought they were crazy...until it was clear that they weren't. Working in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated. Known for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business was once turned down by every one of their competitors but has since grown to dominate the industry. Through the story of Capital One, you'll learn: How to recognize underserved sections of a market. How rejection by every company in the business doesn't mean it's time to quit. How to determine what people want and how to get it to them. How to employ marketing campaigns that will change the way people live. Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company., What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry., What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry. After twenty-five years in the credit card business, Capital One has earned its place in wallets across the world. When the company's two young founders set out to individualize credit, the financial world thought they were crazy... until it was clear that they weren't. Working in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated. Known for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business wasonce turned down by every one of their competitors buthas since grown to dominate the industry. Through the story of Capital One, you'll learn: How to recognize underserved sections of a market. How rejection by every company in the business doesn't mean it's time to quit. How to determine what people want and how to get it to them. And how to employ marketing campaigns that will change the way people live., What can you learn from the most successful companies in the world The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry. After twenty-five years in the credit card business, Capital One has earned its place in wallets across the world. When the company's two young founders set out to individualize credit, the financial world thought they were crazy...until it was clear that they weren't. Working in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated. Known for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business was once turned down by every one of their competitors but has since grown to dominate the industry. Through the story of Capital One, you'll learn: How to recognize underserved sections of a market. How rejection by every company in the business doesn't mean it's time to quit. How to determine what people want and how to get it to them. How to employ marketing campaigns that will change the way people live. Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.
LC Classification Number
HG2613.M3664C37 2020

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Intergalactic Books and More

99.4% positive Feedback•315K items sold

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    This seller is so good!! This was my second purchase (so far) and I am beyond satisfied. Both this and my previous purchase were priced incredibly fairly and arrived in better condition than listed/described. Wow!!! The order was packed safely and arrived about a week after placing it. You could not ask for more from a seller. Highest recommendation. Thank you.
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    Blazingly fast shipping!! I was very impressed with the accuracy of the description. What I visualized was exactly what I received. The "good" disc looks new IMHO and plays perfectly. Great price and even the sleeve was included. Packaging was very sturdy. Excellent service all around. What more can you ask for. Highly recommended seller!
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    The fact that this purchase did not arrive on time is 💥NOT💥 the fault of the seller! I was promptly issued a full refund with no problems and then the item was delivered! Seller was easy to communicate with and provided excellent customer service to me. No hesitation in recommending this seller at all looking for a smooth and very pleasant eBay buying experience. Please send me another invoice so I can pay you for the book! 🥇🏆🥇🏆🥇🏆🥇🏆🥇 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️
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