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Cultural Tourism: du Cros, Hilary, McKercher, Bob: 9780367229016: Amazon.com: Bo

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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Actual ISBN
9780367229016
Type
TEXTBOOK
ISBN
9780367229016
Book Title
Cultural Tourism
Publisher
Routledge
Item Length
9.8 in
Edition
3
Publication Year
2020
Format
Trade Paperback
Language
English
Illustrator
Yes
Author
Bob Mckercher, Hilary Du Cros
Genre
Travel, Business & Economics, Social Science
Topic
Human Geography, Industries / Hospitality, Travel & Tourism, General
Item Width
6.8 in
Number of Pages
376 Pages

About this product

Product Information

Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An 'umbrella approach' to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors. Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways: New content on increasingly relevant topics including sustainability, climate change, the threat of de-globalization, overtourism and social media. New sections on experience creation, accessibility and inclusivity, as well as expanded material on creative industries and new management challenges. New international case studies and tried-and-tested assignment exercises have been added to every chapter. Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other's roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products.

Product Identifiers

Publisher
Routledge
ISBN-10
0367229013
ISBN-13
9780367229016
eBay Product ID (ePID)
25038262811

Product Key Features

Edition
3
Book Title
Cultural Tourism
Number of Pages
376 Pages
Language
English
Publication Year
2020
Topic
Human Geography, Industries / Hospitality, Travel & Tourism, General
Illustrator
Yes
Genre
Travel, Business & Economics, Social Science
Author
Bob Mckercher, Hilary Du Cros
Format
Trade Paperback

Dimensions

Item Length
9.8 in
Item Width
6.8 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
23
Reviews
'As they have done throughout their careers, Hilary du Cros and Bob McKercher once again help us think more clearly about cultural tourism. This well-written book provides coverage of a number of important issues in the field, captures its complexities and speaks to a broad audience of policymakers, administrators, students and teachers, who will find much to stimulate their thinking in this book.' Dr. Vicky Katsoni, President of the International Association of Cultural and Digital Tourism (IACuDiT), Assoc. Professor, University of West Attica, Greece 'Cultural Tourism is essential reading for those involved in tourism and cultural heritage management providing important new insights on visitor management, how to produce successful tourism products and how to evaluate products with the potential to deliver quality experiences.' Prof. Claire Smith , Flinders University, South Australia
Lccn
2019-057024
Dewey Decimal
338.4791
Lc Classification Number
G156.5.H47m35 2020
Table of Content
Contents List of plates List of figures List of tables & boxes Acknowledgements Abbreviations Part A Setting the context - 1 Introduction: defining cultural tourism What is cultural tourism? 2 Challenges in achieving sustainable cultural tourism Introduction The challenge of triple/quadruple bottom line sustainability The challenge of climate change Parallel evolution of tourism and cultural management Collaborators or competitors? Relationships between tourism and cultural management The consequences 3 Issues, benefits, risks and costs Introduction Community Cultural tourism and enhanced quality of life Costs associated with cultural tourism Optimizing benefits and minimizing impacts? Part B Cultural Assets 4 Cultural heritage management principles and practice (with special reference to World Heritage) Introduction Cultural heritage management Management challenges World Heritage Conclusion 5 Tangible cultural heritage Introduction Conventions, codes, charters and declarations A four stage planning process 6 Intangible cultural heritage and creative arts Introduction Conventions, codes, charters and declarations A three stage approach to safeguarding intangible cultural heritage Contemporary culture and the advent of creative tourism Part C Tourism, the tourist and stakeholders 7 How tourism works Introduction The nature of tourism Conclusion 8 The cultural tourism market: a cultural tourism typology Introduction Cultural tourists Segmenting the cultural tourism market A cultural tourist typology - centrality of motive and depth of experience Implications for cultural tourism A few words of caution about numbers that appear too good to be true 9 Tourism attraction system, markers and gatekeepers Introduction Tourist attraction systems Markers Gatekeepers and knowledge brokers Effect of multiple gatekeepers on the message passed to the tourist Part D Products 10 Cultural tourism products Introduction Cultural assets as tourism products Products as attractions Strangeness vs. familiarity, the environmental bubble and the necessity of standardizing and commodifying products Conclusions 11 Assessing product potential Introduction Considering the wider context Understanding the asset in its setting Asset specific considerations: place and cultural spaces Stakeholder and consultation issues People, skills and financial resources Conclusion 12 Market Appeal/Robusticity Matrix: a site specific auditing tool Introduction The Market Appeal / Robusticity a site specific auditing tool Introduction The market appeal/robusticity matrix Operationalization - a two step process Conclusion - a precursor to site and experience management Part E Operationalization 13 Framework for understanding what is necessary for a successful attraction Introduction Success factors Development options Building Packaging and bundling Clustering and precincts Linear or circular routes and networks Rebranding/creating a specific cultural tourism product area or network Festivals and events Creating memorable experiences Tell a story Make the asset come alive Make it participatory Focus on quality Make it relevant to the tourist 14 Applying planning and management frameworks Introduction Planning Situation analysis Establishment of an overall mission of vision and goal getting Creation of action plans Marketing Planning for greater access A world on demarketing Evaluation and feedback mechanisms 15 Experience creation Introduction What is interpretation and what are the benefits of good interpretation? The ICOMOS interpretation charter Goal of interpretation and success factors The interpretation process Tactics to create peak experiences The medium is the message ICT Epilogue Improvements needed Challenges still remain Some general observations A few possible research areas Glossary References Index
Copyright Date
2020

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