it's another book that guides us into paying closer attention to ourselves (i.e. and the world around us); how strong but impressionable the psyche is. while it's been marketed to traditional business product and service marketers, it--like so many of its kind--suggests a lot about the impact people and systems have on a endles variety of people and systems. but like the response to the many before it, i don't doubt that most people will focus its benefit on the content at-hand until another book is written that gives us pointed permission to spread out our thinking. after all, even the author suggests the mind aims to preserve its energy for emergencies. dare we think outside of these pages? even without a scientific explanation of ourselves, we are selling people into ideas about themselves that don't have to be true. we are creating the environment that, in some cases, repulses us and makes us fear. (it's not them.) the observations the author makes weren't necesarily devised at a roundtable. they are notes from human behavior. someone simply noticed, gave them procedure, and capialized on them.Read full review
Verified purchase: Yes | Condition: Pre-owned
This book is incredibly useful especially to understand the epic battle between Hillary's pure emotional persuasion versus Trump's attempt to restore confidence to resist Compliance Professionals. Or visa versa depending upon perspective, hence the value of "Influence" My issue was that the aged yellowed paged USED book was in unmarked condition... EXCEPT a VERY LARGE USED sticker of the type one sees in used college bookstores. Since the product I purchased was from Barnes & Noble I was surprised I paid nearly full price for a drastically reduced valued book. Customer Service was accommodating AFTER I posted a picture and I received a $3 discount. I wanted the book for long term reference as well as immediate use so I felt my reading of the book forced me into the 'reciprocation' compliance, 1 of 6 strategies discussed. This illustrates why this book is a MUST have and frequently referenced, especially for parents.Read full review
Verified purchase: Yes | Condition: Pre-owned
This is a very important book for understanding the motives and methods of influence that are used in everyday life by everyday people. Compliance professionals: sales people, military officers, presidents, police, negotiators, teachers, preachers, drug dealers, revolutionaries, interrogators, cult leaders, parents etc. all use these same methods. If you ever ask yourself why you let that so and so talk you into doing something this book will explain it all and arm you with the knowledge to resist these automatic responses. I gave my first copy of the book to my daughter so I needed another one.
This book has many purposes. In my view for those who are in sales and marketing, this is a must! The chapter on "Social Proof" is tremendous for understanding the social logic of mankind. In understanding this chapter, you'll be able to sell to literally anyone! The other chapter I found very interesting is "Liking". This has many applications. Great if you're a school teacher, police officer, social worker, or if you work in a multi-cultural environment. Everyone should have a shot at this book. Well worth at least one reading!
Recommended by a personal defense trainer and prior CiA agent, to help one identify social engineering techniques so that one can avoid being a victim of scams etc. I've read other books on social engineering, and this is a good resource, although it may be a bit dated regarding some of the newer influencer techniques.
Verified purchase: Yes | Condition: Pre-owned
This book is a treasure trove of information with respect to persuasion, how marketers grab our attention and compliance, and how we can counteract the effects. GREAT BOOK.
Verified purchase: Yes | Condition: Pre-owned
Doing online business' you lose some of the face to face response for selling ques. This book helps you to fill that void.
Verified purchase: Yes | Condition: Pre-owned
The book is wonderful. It points out a lot of ways people may deceive you into a sale. This book can help you protect yourself. Unfortunately it has some underlying negatives I don't agree with: 1) A lot of salesmen use these techniques (I'm one and I don't) 2) These techniques are used for bad (I think you can use them for good)
This book is exceeding my expectations. Very good book for self improvement.
Verified purchase: Yes | Condition: Pre-owned
This book is eye opening when it comes to how people are influenced and helps people defend themselves against influencers.
Verified purchase: Yes | Condition: Pre-owned
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