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Ogilvy on Advertising in the Digital Age
£39.08
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- Buy it nowOgilvy on Advertising in the Digital Age
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Located in: London, England, United Kingdom
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eBay item number:176571836942
Item specifics
- Condition
- EAN
- 9781847960870
- ISBN
- 9781847960870
- Package Dimensions LxWxH
- 9.96x7.68x1.06 Inches
- Weight
- 2.69 Pounds
- MPN
- Does not apply
- Model
- Does not apply
- Brand
- WELBECK
- Publication Year
- 2017
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Ogilvy on Advertising in the Digital Age
- Item Height
- 247 mm
- Publisher
- Welbeck Publishing Group
- Subject
- Advertising, Marketing
- Item Width
- 187 mm
- Number of Pages
- 288 Pages
About this product
Product Information
David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook. Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of digital . He demonstrates how to respond astutely and successfully to the myriad possibilities the digital world has to offer. The book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power of big data, and what we can learn from the latest neuroscience findings and emerging markets. Backed up by sound research and an illustrious career working out of offices in the UK, US and Hong Kong, Young cuts through the noise surrounding digital to outline some essential truths and offer sound practical advice.
Product Identifiers
Publisher
Welbeck Publishing Group
ISBN-13
9781847960870
eBay Product ID (ePID)
227434348
Product Key Features
Subject
Advertising, Marketing
Publication Year
2017
Number of Pages
288 Pages
Publication Name
Ogilvy on Advertising in the Digital Age
Language
English
Type
Textbook
Format
Hardcover
Dimensions
Item Height
247 mm
Item Width
187 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 393349073
CRN: 13630452
About this seller
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- k***a (318)- Feedback left by buyer.Past monthVerified purchaseI am extremely satisfied with my purchase from this seller. The item arrived promptly and was securely packaged, ensuring it arrived in perfect condition. The seller did an excellent job in describing the item accurately, and it matched exactly what was shown in the listing. Communication was clear and timely, which made the entire experience smooth and hassle-free. I highly recommend this seller for their great service, fast delivery, and trustworthy product description.
- t***s (2)- Feedback left by buyer.Past monthVerified purchaseArrived within 24 hours, well packed and able to be posted through letterbox, Value for money, well photographed and documented in the description. Smart and robust with elastic fastener. Numerous pages cover all aspects of security. Highly recommend this seller.
- 8***a (121)- Feedback left by buyer.Past 6 monthsVerified purchaseAs described. Nicely packaged and arrived on time. I would rather have been told I was paying for postage up front than find the actual price was £4.99 and I paid the seller £7.33 for “free postage”.
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Seller Feedback (38,664)
- k***a (318)- Feedback left by buyer.Past monthVerified purchaseI am extremely satisfied with my purchase from this seller. The item arrived promptly and was securely packaged, ensuring it arrived in perfect condition. The seller did an excellent job in describing the item accurately, and it matched exactly what was shown in the listing. Communication was clear and timely, which made the entire experience smooth and hassle-free. I highly recommend this seller for their great service, fast delivery, and trustworthy product description.
- t***s (2)- Feedback left by buyer.Past monthVerified purchaseArrived within 24 hours, well packed and able to be posted through letterbox, Value for money, well photographed and documented in the description. Smart and robust with elastic fastener. Numerous pages cover all aspects of security. Highly recommend this seller.
- 8***a (121)- Feedback left by buyer.Past 6 monthsVerified purchaseAs described. Nicely packaged and arrived on time. I would rather have been told I was paying for postage up front than find the actual price was £4.99 and I paid the seller £7.33 for “free postage”.